April 27, 2024

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MRMW APAC 2023

Day 1

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AI Skills vs. Human Skills: The Impact Of AI On New Skill Requirements And Developments In Market Research

April 24, 2024April 24, 2024

Market Foresight and Strategic Intelligence - Ivan Terekhov

Foresight, Strategic Intelligence and Chess – In Conversation With Lufthansa’s Ivan Terekhov

April 18, 2024April 18, 2024

Javier Bargas-Avila talks Critical User Journeys

Critical User Journeys And Their Significance In Product Development

April 11, 2024April 11, 2024

The Future Of Consumers Post-Pandemic And What It Means For Coca-Cola

April 9, 2024April 17, 2024

Leveraging System 1 And System 2 Research Techniques To Uncover Customer Emotion

April 1, 2024

Leveraging Big Data in Qualitative Research in 2024 - Transforming Qualitative Research at Babbel

[…] Jennifer Dorman at Babbel recommends a number of tools she uses for different parts of automation and analysis. Dorman…

consumer centricity cannot be an afterthought in 2023 - How do you adapt to meet the needs of the fast changing consumer market?

[…] How do you adapt to meet the needs of the fast changing consumer market? Brands that are iteratively learning…

consumer centricity cannot be an afterthought in 2023 - Avatars, the gateway to qualitative research in the metaverse

[…] Avatars, the gateway to qualitative research in the metaverse : To understand the many possibilities of the Metaverse, a…

consumer centricity cannot be an afterthought in 2023 - Triggering impulse by disrupting the shopper journey at Mondelez

[…] Triggering impulse by disrupting the shopper journey at Mondelez : Mondelez’ Global Head of Shopper Insights & Analytics, Cristina…

Matt Klein: Culture is the operating system of society - VISA’s Director of Global Insights, Michael Nevski shares influential motives ahead of Insight Extravaganza 2023

[…] VISA’s Director of Global Insights, Michael Nevski shares influential motives ahead of Insight Ext… […]

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