Upcoming Webinars

Stop being a service provider. Start being a strategic partner. This session gives you the exact moves to connect user insights directly to the metrics, goals, and language that move your organization.

With over 15 years of experience working across B2C and B2B, Sergio has built expertise in Consumer & Market Insights across the Beauty, Healthcare, Household, and Consumer Electronics industries, with roles spanning both global and regional scopes. He has a strong passion and expertise in piloting new capabilities to learn from consumers and establishing consumer centricity within organisations.

What got UX here won’t get it there. Pushing upstream and proving impact are now table stakes. Today, UX professionals are increasingly expected to step beyond craft—becoming decision-makers who connect design with business and market realities to drive true impact.

A live deep-dive with Utkarsh Seth – Senior Staff UX Research Manager at Google – on how to deliver meaningful impact at product scale.

Online research platforms are playing a great role in digitizing traditional research. The platforms are infusing agility and scalability into research methodologies and processes. However, do online research platforms mark the end of research’s digital transformation? What can researchers do further to improve their Consumer and User research?

In this session, learn how AI enabled technologies like Eye Tracking, Facial Coding and Voice AI are the next big upgrade in consumer research and user research.

In-person research has dramatically changed since the pandemic. New parameters were added for executing a project, as restrictions on the number of observers, facility availability, and vaccination status impacted what testing could be done.

Join us for our webinar as we share new ways you can push forward with your in-person research in focus group facilities or other locations of your choice.

Too often, organizations struggle to realize tangible benefits from their insights, data and research investments. That’s because it’s no longer enough to turn data into insight, you need the ability to turn insight into action.

• Learn how to objectively determine your insights maturity
• Why actively observing analytics possibilities is critical for success
• Discover real-world examples of how F1000 companies are gaining a data-backed advantage

Everyone keeps talking about the new normal but what does that actually mean? Assumptions of what will return, versus what will shift and change, are putting brands at risk of making blind decisions. While a collective sense of hope that vaccinations will provide a way out of the pandemic, people are on different journeys and at different stages of how they feel and consequently will behave.

Consumers use social media and web at almost every step of their purchase experience. It’s a huge opportunity for marketers and insights professionals to take advantage of, with consumer data on social media and various platforms online just waiting to be unearthed by brands. Enter Social Intelligence.

Getting to the heart of true insight in this environment requires more than merely audio and video. Qualitative needs a human touch combined with great technical acumen and research-focused technology to mitigate concerns rooted in adaptability, mobility, flexibility, and privacy issues that arise in the course of online research.

The availability of intelligence tools has allowed data to be democratized to companies of all sizes. In this session, learn why social intelligence is essential for modern brands to build effective competitive intelligence strategies.

Traditional research methods are not able to keep up with the change in pace. Anton will guide you through a new approach in data gathering that brings you instant consumer insights:

• Social media intelligence versus traditional approaches of data gathering
• Utilising tools to get representative data from social media
• Translating social media data into actionable consumer insights