Merlien Market Research Conferences 2026 and UX Events 2026
Merlien Market Research Conferences 2026 and UX Events 2026 The Merlien Institute, a leading B2B events organiser and market research think-tank has released its…
How Coca-Cola Measures Real-World UX: Turning Physical Experience into Business Impact
Coca‑Cola UX: Turning Emotional and Physical Experiences into Measurable Impact As the leading platform for insights and innovation in user experience research, UX360 North America…
Qual360 APAC 2025 – A Social Media Review Qual Research Reimagined: Where Human Stories Meet AI Innovation Singapore once again brought together Asia’s most forward-thinking…
Global Brand Strategy Done Right: Lessons from Philip Morris International
Global Brand Strategy Done Right: Lessons from Philip Morris International Editor’s note: In the lead-up to MRMW MENA 2025 in Dubai, we are spotlighting thought…
From Fast Scores to Human Context: AI in Qualitative Research at PepsiCo
AI in qualitative research is changing how quickly researchers can gather evidence and how widely they can explore consumer experiences. Yet faster answers are not…
Continuous UX Research: Joy Lee on Managing Design Risk
Continuous UX research offers a different way to approach one of the most persistent challenges in product development: how can teams make confident design decisions…
Life-Centred Research: Lessons from the Himalayas on Place, Community and Ecology
Life-centred research invites qualitative researchers to look beyond individual needs and behaviours to the places, communities and living systems that shape people's experiences. Understanding a…
Building an active intelligence system is a four-stage progression: Unify (create a single, AI accessible knowledge base), Democratize (let any team self-serve answers), Synthesize (connect…
Hybrid AI-Led Post-Launch Study with Pharmacists to Inform Further Investments
This case study explores an AI-led post-launch study conducted with pharmacists to inform further investment decisions. The Problem Statement After launch, the key questions for…
From Research Output to Strategic Intelligence: 5 Shifts Reshaping the Insights Function
What six MRMW Europe 2026 conversations reveal about moving from research delivery to influence, adaptability and anticipation. Producing good research is no longer the whole…
UX360 Europe 2026 — AI, Real Users, and Research Leadership: What the Room Was Saying
UX360 Europe 2026 has wrapped in Berlin — two days that gave the UX research leadership community plenty to think about. "AI is no longer…
UX Research, AI and Human Judgment — When Speed is No Longer the Bottleneck
UX Research, AI and Human Judgment — When Speed is No Longer the Bottleneck For most UX teams, AI arrived as a productivity story. Faster…
Insights from Google, Maersk, Nestlé, DHL, and more UX in 2026 is shifting in ways that go beyond AI — and the people who see…
Latest posts
From Fast Scores to Human Context: AI in Qualitative Research at PepsiCo
AI in qualitative research is changing how quickly researchers can gather evidence and how widely they can explore consumer experiences. Yet faster answers are not…
Continuous UX Research: Joy Lee on Managing Design Risk
Continuous UX research offers a different way to approach one of the most persistent challenges in product development: how can teams make confident design decisions…
Life-Centred Research: Lessons from the Himalayas on Place, Community and Ecology
Life-centred research invites qualitative researchers to look beyond individual needs and behaviours to the places, communities and living systems that shape people's experiences. Understanding a…