Merlien Market Research Conferences 2026 and UX Events 2026
Merlien Market Research Conferences 2026 and UX Events 2026 The Merlien Institute, a leading B2B events organiser and market research think-tank has released its…
How Coca-Cola Measures Real-World UX: Turning Physical Experience into Business Impact
Coca‑Cola UX: Turning Emotional and Physical Experiences into Measurable Impact As the leading platform for insights and innovation in user experience research, UX360 North America…
Qual360 APAC 2025 – A Social Media Review Qual Research Reimagined: Where Human Stories Meet AI Innovation Singapore once again brought together Asia’s most forward-thinking…
Global Brand Strategy Done Right: Lessons from Philip Morris International
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Cultural Foresight and Qualitative Research: Pandora on Connecting Trends to Real Lives
Cultural foresight and qualitative research become more useful when organisations connect emerging cultural signals with the experiences of real consumers. For Pandora, that connection is…
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From research judgement and human context to evidence that changes decisions: reflections shared by the QUAL360 APAC community after two days in Singapore. AI is…
From Fast Scores to Human Context: AI in Qualitative Research at PepsiCo
AI in qualitative research is changing how quickly researchers can gather evidence and how widely they can explore consumer experiences. Yet faster answers are not…
From trusted AI and relevant evidence to research that shapes decisions: what attendees, speakers and partners shared after two days in Berlin. What stays with…
Building an active intelligence system is a four-stage progression: Unify (create a single, AI accessible knowledge base), Democratize (let any team self-serve answers), Synthesize (connect…
Hybrid AI-Led Post-Launch Study with Pharmacists to Inform Further Investments
This case study explores an AI-led post-launch study conducted with pharmacists to inform further investment decisions. The Problem Statement After launch, the key questions for…
UX Research Beyond Personas: Bhu Nyström-Kandola on AI, Leadership and Change
UX research beyond personas raises a question that sits at the heart of how experiences are designed: when do the categories used to understand people…
Predictive UX Research: Sebastian Syperek on AI, Digital Twins and Real Data
Predictive UX research starts with a deceptively simple question: if AI can generate a convincing prediction, how do we know whether it is correct? For…
UX Research Rules Worth Breaking: Jen Blatz on AI and Research Fundamentals
UX research rules worth breaking raise a useful question: which familiar practices should researchers reconsider, and which fundamentals should guide their decisions as tools and…
Latest posts
Cultural Foresight and Qualitative Research: Pandora on Connecting Trends to Real Lives
Cultural foresight and qualitative research become more useful when organisations connect emerging cultural signals with the experiences of real consumers. For Pandora, that connection is…
UX Research Beyond Personas: Bhu Nyström-Kandola on AI, Leadership and Change
UX research beyond personas raises a question that sits at the heart of how experiences are designed: when do the categories used to understand people…
Predictive UX Research: Sebastian Syperek on AI, Digital Twins and Real Data
Predictive UX research starts with a deceptively simple question: if AI can generate a convincing prediction, how do we know whether it is correct? For…