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MRMW / White Papers

Mapping the Buyer’s Mind: Crafting Data-Driven Personas for AI-Powered Marketing Success

Mapping the Buyer’s Mind: Crafting Data-Driven Buyer Personas for AI-Powered Marketing Success  White Paper publication by Semrush Buyer personas are the cornerstone of a successful…

Conference Presentations / Latest / QUAL360 / qualitative research

Unlocking How Mercedes-Benz Leverages AI in Qualitative Research

QUAL360 APAC presentation highlight: Unlocking How Mercedes-Benz Leverages AI in Qualitative Research Discover how Mercedes leverages AI, specifically large language models (LLMs) in analyzing qualitative…

MRMW / speaker interview

MRMW EU Speaker Interview: : Exploring Integrated Insights and Innovation with Nestle

MRMW EU Speaker Interview: Exploring Integrated Insights and Innovation with Nestlé We had the pleasure of speaking with Ritanbara Mundrey, Global Head of Innovation &…

Featured / Latest / MRMW / White Papers

AI’s Transformative Power: How Artificial Intelligence is Revolutionizing Market Research

AI's Transformative Power: How Artificial Intelligence is Revolutionizing Market Research In today’s rapidly evolving market, Artificial Intelligence (AI) is revolutionizing how we conduct market research.…

Conference Presentations / Featured / QUAL360 / qualitative research

QUAL360 APAC PRESENTATION- Accessing Hard-to-Reach Populations in Asia with Digital Tools from Daraz (Alibaba Group)

Discover the challenges of user research in South Asia through Valerie Tham’s insightful video presentation from Daraz (Alibaba Group). In our presentation highlight, Valerie Tham,…

Conferences / Conferences list / Featured / Latest

Merlien Market Research Conferences 2025 and UX Events 2025

Merlien Market Research Conferences 2025 and UX Events 2025 The Merlien Institute, a leading B2B events organiser and market research think-tank has released its 2025…

Conference Presentations / Latest / QUAL360 / qualitative research

Unlocking How Mercedes-Benz Leverages AI in Qualitative Research

QUAL360 APAC presentation highlight: Unlocking How Mercedes-Benz Leverages AI in Qualitative Research Discover how Mercedes leverages AI, specifically large language models (LLMs) in analyzing qualitative…

Latest / QUAL360 / speaker interview

Scaling Qualitative Research: Coca-Cola’s Insights on AI-Driven Innovation

  Scaling Qualitative Research: Coke's Insights on AI-Driven Innovation  Interview with QUAL360 APAC speaker- Rara Naval, Human Insights Director, The Coca-Cola Company (ASEAN and South…

Conference Presentations / Featured / QUAL360 / qualitative research

QUAL360 APAC PRESENTATION- Accessing Hard-to-Reach Populations in Asia with Digital Tools from Daraz (Alibaba Group)

Discover the challenges of user research in South Asia through Valerie Tham’s insightful video presentation from Daraz (Alibaba Group). In our presentation highlight, Valerie Tham,…

MRMW / White Papers

Mapping the Buyer’s Mind: Crafting Data-Driven Personas for AI-Powered Marketing Success

Mapping the Buyer’s Mind: Crafting Data-Driven Buyer Personas for AI-Powered Marketing Success  White Paper publication by Semrush Buyer personas are the cornerstone of a successful…

MRMW / speaker interview

MRMW EU Speaker Interview: : Exploring Integrated Insights and Innovation with Nestle

MRMW EU Speaker Interview: Exploring Integrated Insights and Innovation with Nestlé We had the pleasure of speaking with Ritanbara Mundrey, Global Head of Innovation &…

MRMW / White Papers

Moving Beyond Paid Panels: Bullet-Proof Insights from Ready-to-Buy Customers

Moving Beyond Paid Panels: Bullet-Proof Insights from Ready-to-Buy Customers  White Paper by Prelaunch Do you really trust paid panels and survey responses? Prelaunch ran a…

Conferences / UX360

UX360 Research Summit 2024 – A Social Media Review

UX360 Research Summit 2024 - A Social Media Review May 16th saw the kick-off of our very first in-person UX360 Research conference. Having very quickly…

Conferences / UX360 / White Papers

A One Stop Shop For Your UX Research Questions

Creating transformative experiences through continuous user engagement across the entire product life-cycle. Ipsos assists clients in developing transformative user experiences (UX) that span the entire…

Conferences / UX360 / White Papers

The Importance Of Digital Accessibility Research

Digital accessibility Digital accessibility ensures that people with disabilities—which can be visual, auditory, motor, speech and cognitive—have the same access to digital products as everyone…