Merlien Market Research Conferences 2026 and UX Events 2026
Merlien Market Research Conferences 2026 and UX Events 2026 The Merlien Institute, a leading B2B events organiser and market research think-tank has released its…
How Coca-Cola Measures Real-World UX: Turning Physical Experience into Business Impact
Coca‑Cola UX: Turning Emotional and Physical Experiences into Measurable Impact As the leading platform for insights and innovation in user experience research, UX360 North America…
Qual360 APAC 2025 – A Social Media Review Qual Research Reimagined: Where Human Stories Meet AI Innovation Singapore once again brought together Asia’s most forward-thinking…
Global Brand Strategy Done Right: Lessons from Philip Morris International
Global Brand Strategy Done Right: Lessons from Philip Morris International Editor’s note: In the lead-up to MRMW MENA 2025 in Dubai, we are spotlighting thought…
QUAL360 APAC 2026: Research Conversations from Singapore
From research judgement and human context to evidence that changes decisions: reflections shared by the QUAL360 APAC community after two days in Singapore. AI is…
From Fast Scores to Human Context: AI in Qualitative Research at PepsiCo
AI in qualitative research is changing how quickly researchers can gather evidence and how widely they can explore consumer experiences. Yet faster answers are not…
Continuous UX Research: Joy Lee on Managing Design Risk
Continuous UX research offers a different way to approach one of the most persistent challenges in product development: how can teams make confident design decisions…
From trusted AI and relevant evidence to research that shapes decisions: what attendees, speakers and partners shared after two days in Berlin. What stays with…
Building an active intelligence system is a four-stage progression: Unify (create a single, AI accessible knowledge base), Democratize (let any team self-serve answers), Synthesize (connect…
Hybrid AI-Led Post-Launch Study with Pharmacists to Inform Further Investments
This case study explores an AI-led post-launch study conducted with pharmacists to inform further investment decisions. The Problem Statement After launch, the key questions for…
UX Research Beyond Personas: Bhu Nyström-Kandola on AI, Leadership and Change
UX research beyond personas raises a familiar but increasingly important question: when do the categories researchers use to understand people begin to limit what they…
Predictive UX Research: Sebastian Syperek on AI, Digital Twins and Real Data
Predictive UX research raises a question that becomes more important as artificial intelligence develops: can a model anticipate what real people will do, or does…
UX Research Rules Worth Breaking: Jen Blatz on AI and Research Fundamentals
UX research rules worth breaking are not necessarily the fundamentals that make research reliable. Sometimes, they are the familiar habits, methods and deliverables that researchers…
Latest posts
UX Research Beyond Personas: Bhu Nyström-Kandola on AI, Leadership and Change
UX research beyond personas raises a familiar but increasingly important question: when do the categories researchers use to understand people begin to limit what they…
Predictive UX Research: Sebastian Syperek on AI, Digital Twins and Real Data
Predictive UX research raises a question that becomes more important as artificial intelligence develops: can a model anticipate what real people will do, or does…
QUAL360 APAC 2026: Research Conversations from Singapore
From research judgement and human context to evidence that changes decisions: reflections shared by the QUAL360 APAC community after two days in Singapore. AI is…