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QUAL360 / qualitative research / Speaker Interviews

The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence?

The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence? As AI and machine learning reshape qualitative research, the real question isn’t just…

QUAL360 / qualitative research / White Papers

The Rise of Conversational AI in Market Research

The Rise of Conversational AI in Market Research In a world where instant responses and personalised experiences are the norm, traditional market research methods like…

Featured / QUAL360 / qualitative research / speaker interview

Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina

Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina QUAL360 APAC Speaker Interview with Jan Bacani, Group Manager, Universal Robina  In the lead-up…

Featured / QUAL360 / qualitative research / speaker interview

Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina

Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina QUAL360 APAC Speaker Interview with Jan Bacani, Group Manager, Universal Robina  In the lead-up…

Featured / Latest / MRMW / White Papers

AI’s Transformative Power: How Artificial Intelligence is Revolutionizing Market Research

AI's Transformative Power: How Artificial Intelligence is Revolutionizing Market Research In today’s rapidly evolving market, Artificial Intelligence (AI) is revolutionizing how we conduct market research.…

Conference Presentations / Featured / QUAL360 / qualitative research

QUAL360 APAC PRESENTATION- Accessing Hard-to-Reach Populations in Asia with Digital Tools from Daraz (Alibaba Group)

Discover the challenges of user research in South Asia through Valerie Tham’s insightful video presentation from Daraz (Alibaba Group). In our presentation highlight, Valerie Tham,…

QUAL360 / qualitative research / Speaker Interviews

The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence?

The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence? As AI and machine learning reshape qualitative research, the real question isn’t just…

QUAL360 / qualitative research / White Papers

The Rise of Conversational AI in Market Research

The Rise of Conversational AI in Market Research In a world where instant responses and personalised experiences are the norm, traditional market research methods like…

Featured / QUAL360 / qualitative research / speaker interview

Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina

Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina QUAL360 APAC Speaker Interview with Jan Bacani, Group Manager, Universal Robina  In the lead-up…

MRMW / White Papers

Mapping the Buyer’s Mind: Crafting Data-Driven Personas for AI-Powered Marketing Success

Mapping the Buyer’s Mind: Crafting Data-Driven Buyer Personas for AI-Powered Marketing Success  White Paper publication by Semrush Buyer personas are the cornerstone of a successful…

MRMW / speaker interview

MRMW EU Speaker Interview: : Exploring Integrated Insights and Innovation with Nestle

MRMW EU Speaker Interview: Exploring Integrated Insights and Innovation with Nestlé We had the pleasure of speaking with Ritanbara Mundrey, Global Head of Innovation &…

MRMW / White Papers

Moving Beyond Paid Panels: Bullet-Proof Insights from Ready-to-Buy Customers

Moving Beyond Paid Panels: Bullet-Proof Insights from Ready-to-Buy Customers  White Paper by Prelaunch Do you really trust paid panels and survey responses? Prelaunch ran a…

Conferences / UX360

UX360 Research Summit 2024 – A Social Media Review

UX360 Research Summit 2024 - A Social Media Review May 16th saw the kick-off of our very first in-person UX360 Research conference. Having very quickly…

Conferences / UX360 / White Papers

A One Stop Shop For Your UX Research Questions

Creating transformative experiences through continuous user engagement across the entire product life-cycle. Ipsos assists clients in developing transformative user experiences (UX) that span the entire…

Conferences / UX360 / White Papers

The Importance Of Digital Accessibility Research

Digital accessibility Digital accessibility ensures that people with disabilities—which can be visual, auditory, motor, speech and cognitive—have the same access to digital products as everyone…