irbureau

Latest posts

MRMW / speaker interview

How Maersk Turns Customer Insights into Business Strategy in APAC

How Maersk Turns Customer Insights into Business Strategy in APAC As the leading conference for market research innovation and strategic insight in the Asia-Pacific region,…

AI / QUAL360 / White Papers

Why human understanding becomes the competitive edge in AI-driven marketing

The Human Spark Why human understanding becomes the competitive edge in AI-driven marketing By Tom De Ruyck, Chief Growth Officer at Human8 and Katia Pallini,…

design / speaker interview / UX360

Embedding UX Research Across AI-Enhanced Design Systems

Embedding UX Research Across AI-Enhanced Design Systems As UX evolves toward AI-enhanced, adaptive systems, embedding research directly into design has never been more critical. Ahead…

Conference Series

Conferences / Conferences list / Uncategorized

Merlien Market Research Conferences 2026 and UX Events 2026

  Merlien Market Research Conferences 2026 and UX Events 2026 The Merlien Institute, a leading B2B events organiser and market research think-tank has released its…

Featured / QUAL360

Qual360 APAC 2025 – A Social Media Review

Qual360 APAC 2025 – A Social Media Review Qual Research Reimagined: Where Human Stories Meet AI Innovation Singapore once again brought together Asia’s most forward-thinking…

Featured / Latest / MENA / MRMW / speaker interview

Global Brand Strategy Done Right: Lessons from Philip Morris International

Global Brand Strategy Done Right: Lessons from Philip Morris International Editor’s note: In the lead-up to MRMW MENA 2025 in Dubai, we are spotlighting thought…

Featured / MRMW / speaker interview / strategic impact

eBay Case Study: Turning Insights Teams into Strategic Partners for Business Impact

eBay Case Study: Turning Insights Teams into Strategic Partners for Business Impact Editor’s note: In the lead-up to MRMW EU 2025, Tanya Ozuns, Head of…

AI / QUAL360 / White Papers

Why human understanding becomes the competitive edge in AI-driven marketing

The Human Spark Why human understanding becomes the competitive edge in AI-driven marketing By Tom De Ruyck, Chief Growth Officer at Human8 and Katia Pallini,…

AI / Latest / QUAL360 / qualitative research / Speaker Interviews

The Operating Playbook for Qualitative Leaders: Inside Visa, Adobe, DSM-Firmenich & Aylo

The New Mandate for Qualitative Leaders: Embedding Intelligence, Accountability, and AI Discipline Introduction Qualitative research is no longer judged by the richness of its findings…

QUAL360 / qualitative research / speaker interview

DSM-Firmenich on Human-Centered Qualitative Research That Shapes Decisions

DSM-Firmenich on Human-Centered Qualitative Research That Shapes Decisions At Qual360 North America, the world’s leading voices in qualitative research share how they turn observations into…

MRMW / speaker interview

How Maersk Turns Customer Insights into Business Strategy in APAC

How Maersk Turns Customer Insights into Business Strategy in APAC As the leading conference for market research innovation and strategic insight in the Asia-Pacific region,…

MRMW / Speaker Interviews

Unlocking Strategic Value from Data: Insights from Maybank at MRMW APAC 2026

Unlocking Strategic Value from Data: Insights from Maybank at MRMW APAC 2026 At MRMW APAC 2026, market research leaders will explore how insight teams can…

CX / MRMW / qualitative research / speaker interview

How OCBC Leverages Qual Research to Drive CX Excellence

Beyond Post-Purchase Surveys: How OCBC Leverages Qual Research to Drive CX Excellence As the leading conference for market research excellence and innovation in the Asia-Pacific…

design / speaker interview / UX360

Embedding UX Research Across AI-Enhanced Design Systems

Embedding UX Research Across AI-Enhanced Design Systems As UX evolves toward AI-enhanced, adaptive systems, embedding research directly into design has never been more critical. Ahead…

Latest / speaker interview / UX360

Video Interview: Reshaping UX Research — Adaptability and Rigor at Verizon Connect

Reshaping the Discipline: Adaptability and Rigour in UX Research  UX as a discipline is evolving — not disappearing, not being replaced, but reshaping itself in…

AI / human insight & tech / UX360

Human-Centered UX in the Age of AI: Microsoft UX Director

Human-Centered UX in the Age of AI: Microsoft UX Director UX360: What motivates you to join the UX360 Virtual 2026 and what is the core…