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AI / QUAL360 / White Papers

Why human understanding becomes the competitive edge in AI-driven marketing

The Human Spark Why human understanding becomes the competitive edge in AI-driven marketing By Tom De Ruyck, Chief Growth Officer at Human8 and Katia Pallini,…

design / speaker interview / UX360

Embedding UX Research Across AI-Enhanced Design Systems

Embedding UX Research Across AI-Enhanced Design Systems As UX evolves toward AI-enhanced, adaptive systems, embedding research directly into design has never been more critical. Ahead…

Conference Series

Conferences / Conferences list / Uncategorized

Merlien Market Research Conferences 2026 and UX Events 2026

  Merlien Market Research Conferences 2026 and UX Events 2026 The Merlien Institute, a leading B2B events organiser and market research think-tank has released its…

Featured / QUAL360

Qual360 APAC 2025 – A Social Media Review

Qual360 APAC 2025 – A Social Media Review Qual Research Reimagined: Where Human Stories Meet AI Innovation Singapore once again brought together Asia’s most forward-thinking…

Featured / Latest / MENA / MRMW / speaker interview

Global Brand Strategy Done Right: Lessons from Philip Morris International

Global Brand Strategy Done Right: Lessons from Philip Morris International Editor’s note: In the lead-up to MRMW MENA 2025 in Dubai, we are spotlighting thought…

Featured / MRMW / speaker interview / strategic impact

eBay Case Study: Turning Insights Teams into Strategic Partners for Business Impact

eBay Case Study: Turning Insights Teams into Strategic Partners for Business Impact Editor’s note: In the lead-up to MRMW EU 2025, Tanya Ozuns, Head of…

AI / QUAL360 / White Papers

Why human understanding becomes the competitive edge in AI-driven marketing

The Human Spark Why human understanding becomes the competitive edge in AI-driven marketing By Tom De Ruyck, Chief Growth Officer at Human8 and Katia Pallini,…

AI / Latest / QUAL360 / qualitative research / Speaker Interviews

The Operating Playbook for Qualitative Leaders: Inside Visa, Adobe, DSM-Firmenich & Aylo

The New Mandate for Qualitative Leaders: Embedding Intelligence, Accountability, and AI Discipline Introduction Qualitative research is no longer judged by the richness of its findings…

QUAL360 / qualitative research / speaker interview

DSM-Firmenich on Human-Centered Qualitative Research That Shapes Decisions

DSM-Firmenich on Human-Centered Qualitative Research That Shapes Decisions At Qual360 North America, the world’s leading voices in qualitative research share how they turn observations into…

MRMW / Speaker Interviews

Unlocking Strategic Value from Data: Insights from Maybank at MRMW APAC 2026

Unlocking Strategic Value from Data: Insights from Maybank at MRMW APAC 2026 At MRMW APAC 2026, market research leaders will explore how insight teams can…

CX / MRMW / qualitative research / speaker interview

How OCBC Leverages Qual Research to Drive CX Excellence

Beyond Post-Purchase Surveys: How OCBC Leverages Qual Research to Drive CX Excellence As the leading conference for market research excellence and innovation in the Asia-Pacific…

MENA / MRMW

Designing for Difference: Embedding Insights to Localise UX/CX in MENA

Designing for Difference: Embedding Insights to Localise UX/CX in MENA MRMW: We are happy to have you with us. Without giving too much away –…

design / speaker interview / UX360

Embedding UX Research Across AI-Enhanced Design Systems

Embedding UX Research Across AI-Enhanced Design Systems As UX evolves toward AI-enhanced, adaptive systems, embedding research directly into design has never been more critical. Ahead…

Latest / speaker interview / UX360

Video Interview: Reshaping UX Research — Adaptability and Rigor at Verizon Connect

Reshaping the Discipline: Adaptability and Rigour in UX Research  UX as a discipline is evolving — not disappearing, not being replaced, but reshaping itself in…

AI / human insight & tech / UX360

Human-Centered UX in the Age of AI: Microsoft UX Director

Human-Centered UX in the Age of AI: Microsoft UX Director UX360: What motivates you to join the UX360 Virtual 2026 and what is the core…