Latest posts

MRMW / White Papers

What Knowledge Management 3.0 Means for Insights Teams

What Knowledge Management 3.0 Means for Insights Teams Imagine it’s the year 2003. Touch screens and 3G mobile/internet services have been launched. People have been…

MRMW / White Papers

Mixed-Methodology: Attest’s Data Quality Revolution

At Attest we talk a lot about the mixed-recruitment and mixed-reward methodology we apply to our research sample. It’s because we’re proud of it. We…

MRMW / White Papers

Insights to Innovation: How Fastuna Develops Concepts using Consumer Feedback

At Fastuna we have been helping our clients to simplify decision-making and to integrate best practice approaches into their workflows for many years now. We…

Featured / Latest / MRMW / Speaker Interviews

Beyond Satisfaction: Enhancing customer feedback with innovative metrics at Porsche

Learn from Porsche how to deep dive into customer satisfaction metrics in the new era of market research MRMW: Without giving too much away –…

Featured

Merlien announces 2024 market research and UX events schedule

The Merlien Institute, a leading B2B events organiser and market research think-tank has released its 2024 event schedule. In addition to its 16 year long-running…

Conference Presentations / Conferences / QUAL360 / qualitative research

How IKEA uses a visual platform called Open Home to understand the everyday lives of their customers

Understanding life at home: How IKEA uses a visual platform called Open Home Introducing home visits at IKEA: History and future Combining research performed by…

QUAL360 / White Papers

How Singaporeans see sustainable food

"Sustainable food" is a concept that has gained attention in recent years as we all strive towards a better future for ourselves and our families.…

QUAL360

“Discover Why” B2B Qualitative Should Be Outsourced

DIY is very popular in market research and has proven that it has a place in the MR toolbox. And yes, DIY can be an…

MRMW / White Papers

What Knowledge Management 3.0 Means for Insights Teams

What Knowledge Management 3.0 Means for Insights Teams Imagine it’s the year 2003. Touch screens and 3G mobile/internet services have been launched. People have been…

MRMW / White Papers

Mixed-Methodology: Attest’s Data Quality Revolution

At Attest we talk a lot about the mixed-recruitment and mixed-reward methodology we apply to our research sample. It’s because we’re proud of it. We…

MRMW / White Papers

Insights to Innovation: How Fastuna Develops Concepts using Consumer Feedback

At Fastuna we have been helping our clients to simplify decision-making and to integrate best practice approaches into their workflows for many years now. We…

Insight Extravaganza / White Papers

Agile market research to shape what’s next

At Momentive, we blend technology with expertise to deliver insights at radical speed AI-Powered Insights Our human-centric AI engine automatically surfaces meaningful insights in minutes.…

Consumer Insight / Insight Extravaganza / metaverse / qualitative research

Avatars, the gateway to qualitative research in the metaverse

Qualitative research in the metaverse The metaverse is an emerging phenomenon that is steadily growing globally and promises to offer great opportunities in the near…

Insight Extravaganza / speaker interview

Digital market research: Exploring strengths and weaknesses compared to traditional methods

Digital market research has become the standard in many of today's project designs. Nevertheless, traditional methods still have their merit, says Marissa Bell, Global Insights…