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MRMW / speaker interview

From Insight to Identity: Rethinking the Role of Market Research in Brand Strategy

From Insight to Identity: Rethinking the Role of Market Research in Brand Strategy As the leading platform for market research innovation in Asia-Pacific, MRMW APAC…

AI / Featured / speaker interview

How Coca-Cola Measures Real-World UX: Turning Physical Experience into Business Impact

Coca‑Cola UX: Turning Emotional and Physical Experiences into Measurable Impact As the leading platform for insights and innovation in user experience research, UX360 North America…

MRMW / speaker interview

How Maersk Turns Customer Insights into Business Strategy in APAC

How Maersk Turns Customer Insights into Business Strategy in APAC As the leading conference for market research innovation and strategic insight in the Asia-Pacific region,…

Conference Series

Conferences / Conferences list / Uncategorized

Merlien Market Research Conferences 2026 and UX Events 2026

  Merlien Market Research Conferences 2026 and UX Events 2026 The Merlien Institute, a leading B2B events organiser and market research think-tank has released its…

AI / Featured / speaker interview

How Coca-Cola Measures Real-World UX: Turning Physical Experience into Business Impact

Coca‑Cola UX: Turning Emotional and Physical Experiences into Measurable Impact As the leading platform for insights and innovation in user experience research, UX360 North America…

Featured / QUAL360

Qual360 APAC 2025 – A Social Media Review

Qual360 APAC 2025 – A Social Media Review Qual Research Reimagined: Where Human Stories Meet AI Innovation Singapore once again brought together Asia’s most forward-thinking…

Featured / Latest / MENA / MRMW / speaker interview

Global Brand Strategy Done Right: Lessons from Philip Morris International

Global Brand Strategy Done Right: Lessons from Philip Morris International Editor’s note: In the lead-up to MRMW MENA 2025 in Dubai, we are spotlighting thought…

AI / QUAL360 / White Papers

Why human understanding becomes the competitive edge in AI-driven marketing

The Human Spark Why human understanding becomes the competitive edge in AI-driven marketing By Tom De Ruyck, Chief Growth Officer at Human8 and Katia Pallini,…

AI / Latest / QUAL360 / qualitative research / Speaker Interviews

The Operating Playbook for Qualitative Leaders: Inside Visa, Adobe, DSM-Firmenich & Aylo

The New Mandate for Qualitative Leaders: Embedding Intelligence, Accountability, and AI Discipline Introduction Qualitative research is no longer judged by the richness of its findings…

QUAL360 / qualitative research / speaker interview

DSM-Firmenich on Human-Centered Qualitative Research That Shapes Decisions

DSM-Firmenich on Human-Centered Qualitative Research That Shapes Decisions At Qual360 North America, the world’s leading voices in qualitative research share how they turn observations into…

MRMW / speaker interview

From Insight to Identity: Rethinking the Role of Market Research in Brand Strategy

From Insight to Identity: Rethinking the Role of Market Research in Brand Strategy As the leading platform for market research innovation in Asia-Pacific, MRMW APAC…

MRMW / speaker interview

How Maersk Turns Customer Insights into Business Strategy in APAC

How Maersk Turns Customer Insights into Business Strategy in APAC As the leading conference for market research innovation and strategic insight in the Asia-Pacific region,…

MRMW / Speaker Interviews

Unlocking Strategic Value from Data: Insights from Maybank at MRMW APAC 2026

Unlocking Strategic Value from Data: Insights from Maybank at MRMW APAC 2026 At MRMW APAC 2026, market research leaders will explore how insight teams can…

design / speaker interview / UX360

Embedding UX Research Across AI-Enhanced Design Systems

Embedding UX Research Across AI-Enhanced Design Systems As UX evolves toward AI-enhanced, adaptive systems, embedding research directly into design has never been more critical. Ahead…

Latest / speaker interview / UX360

Video Interview: Reshaping UX Research — Adaptability and Rigor at Verizon Connect

Reshaping the Discipline: Adaptability and Rigour in UX Research  UX as a discipline is evolving — not disappearing, not being replaced, but reshaping itself in…

AI / human insight & tech / UX360

Human-Centered UX in the Age of AI: Microsoft UX Director

Human-Centered UX in the Age of AI: Microsoft UX Director UX360: What motivates you to join the UX360 Virtual 2026 and what is the core…