About MRMW

MRMW (a.k.a. Market Research in the Mobile World) is the largest and most prestigious global conference series focusing on mobile, innovation and high-tech marketing research. Trusted by over 5000 participants around the world, MRMW conferences are considered as the industry’s gold standard and a must-attend event for research professionals every year.

What sets us apart from other events is that our conference agenda and topics are built based on feedback from hundreds of past delegates and thought leaders in the marketing research field. We also pride ourselves as pioneers for scouting next generation technologies for marketing research. MRMW regularly unveils high-tech prototypes for insight generation at our Asia-Pacific, Europe, North America and Africa events. They include Google Glass, Cityzen’s Smart Shirts, Wipro’s Drones and Robots and Baidu’s Smart Bikes. The result is a conference program that is topical, relevant and focused on what delegates need to to advance their business.

Our International Advisory Board consists of esteemed scholars in their field of disciplines. The role of the Advisory Board is very important to us as they provide invaluable feedback and guidance to speakers and help steer speaker’s presentation content to the required standards and relevance.Aside from reviewing submitted abstracts, our Advisory Board also contributes to keynote speeches, chairing sessions, facilitating panel discussions or conduct brainstorming workshops.

Hear what delegates say about MRMW:


  • Jens Cornelissen

    Jens Cornelissen has been writing for over two decades – initially for general newspapers in his home country Germany. After receiving an MA degree in Communications, he joined a new media start-up in Amsterdam as consultant on new media technologies and country editor for two daily newsletters. In his current day job, Jens runs the global conference division for Merlien’s dedicated marketing research events. Jens is a trained journalist with a BA in Journalism from Westminster University in London and has authored several media industry reports and articles on mobile and media technology.

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