conference Archives - Merlien: The portal for your latest market research and consumer insight news from the MRMW, Qual360 and UX360 conference series.

How IKEA uses a visual platform called Open Home to understand the everyday lives of their customers

by Jens CornelissenAugust 7, 2023August 9, 20230

Understanding life at home: How IKEA uses a visual platform called Open Home Introducing home visits at IKEA: History and future Combining research performed by …

Google: 5 Ways AI and Machine Learning Could Impact Data Collection

by Jens CornelissenSeptember 6, 2021March 15, 20231

The ongoing pandemic has catalysed market trends and changes in consumer behaviour. As people stayed indoors, AI , automated data collection and machine learning have …