Triggering impulse by disrupting the shopper journey at Mondelez
Disrupting the shopper journey: Mondelez’ Global Head of Shopper Insights & Analytics, Cristina Marinucci, will present her research about disrupting the shopper journey at the …
Leading the Technology Revolution in Market Research and Qualitative Techniques
Disrupting the shopper journey: Mondelez’ Global Head of Shopper Insights & Analytics, Cristina Marinucci, will present her research about disrupting the shopper journey at the …
In the lead-up to the much anticipated 2023 edition of MRMW North America, we speak with Matt Klein, Head of Global Foresight, Reddit about his …
The Merlien Institute, a leading conference organiser specialised in the market research and consumer insights industry, has released its 2023 event schedule. In addition to …
In the lead up to MRMW Europe 2022 we sat down with Anja Domres, Head of Consumer Research at ebay to talk about the latest …
The ongoing pandemic has catalysed market trends and changes in consumer behaviour. As people stayed indoors, AI , automated data collection and machine learning have …
The case study “Mastering simplicity in an overly complex world” summing up how deep consumer insights helped shape Pure Leaf’s “No is beautiful campaign” was …
Day 3 of MRWM NA, insights made me think about the future in terms of MR’s place within organisations, a theme already prominent during the …
A big topic spanning the entire MRMW NA conference has been the (infamous) new normal and the impact of Covid-19 on the work environment. Two …
As consumers filled their shopping carts with toilet paper and bags of pasta, demand for goods with a lengthy shelf-life boomed in 2020. All the …
The MRMW NA 2020 Virtual conference is just 2 weeks away and as a part of our pre-conference interviews, we recently spoke with Charanya Kannan, …