Triggering impulse by disrupting the shopper journey at Mondelez
Disrupting the shopper journey: Mondelez’ Global Head of Shopper Insights & Analytics, Cristina Marinucci, will present her research about disrupting the shopper journey at the …
Tag: mrmw
Matt Klein: Culture is the operating system of society
In the lead-up to the much anticipated 2023 edition of MRMW North America, we speak with Matt Klein, Head of Global Foresight, Reddit about his …
Merlien Institute announces 2023 market research events schedule
The Merlien Institute, a leading conference organiser specialised in the market research and consumer insights industry, has released its 2023 event schedule. In addition to …
Driving customer centricity at ebay
In the lead up to MRMW Europe 2022 we sat down with Anja Domres, Head of Consumer Research at ebay to talk about the latest …
Google: 5 Ways AI and Machine Learning Could Impact Data Collection
The ongoing pandemic has catalysed market trends and changes in consumer behaviour. As people stayed indoors, AI , automated data collection and machine learning have …
Mastering simplicity in an overly complex world – Pure Leaf’s ‘No is beautiful’ campaign
The case study “Mastering simplicity in an overly complex world” summing up how deep consumer insights helped shape Pure Leaf’s “No is beautiful campaign” was …
MRMW 2021 – Notes on Day 3
Day 3 of MRWM NA, insights made me think about the future in terms of MR’s place within organisations, a theme already prominent during the …
A (post) Covid World – Day 2 of MRMW 2021
A big topic spanning the entire MRMW NA conference has been the (infamous) new normal and the impact of Covid-19 on the work environment. Two …
How Covid-19 Made Consumer and Market Insights Age Faster: The key skills market researchers will need to thrive in 2021
As consumers filled their shopping carts with toilet paper and bags of pasta, demand for goods with a lengthy shelf-life boomed in 2020. All the …
Pre-Conference Interview: Driving Strategy through Behavioral Insights
The MRMW NA 2020 Virtual conference is just 2 weeks away and as a part of our pre-conference interviews, we recently spoke with Charanya Kannan, …