Skip to content

May 30, 2023

ABOUT MERLIEN
OUR BRANDS
GET INVOLVED
ADVISORY BOARD
CONTACT US
SITEMAP

Merlien: The portal for your latest market research and consumer insight news from the MRMW, Qual360 and UX360 conference series.

Leading the Technology Revolution in Market Research and Qualitative Techniques

Visit our Event Portals:

News
Videos
- MRMW
- QUAL360
PHOTOS
- MRMW
- QUAL360
WEBINARS
- Upcoming Webinars
- Past Webinars
Linkedin Communities
- QUAL360
- MRMW
- UX360

Search for:

News
Videos
- MRMW
- QUAL360
PHOTOS
- MRMW
- QUAL360
WEBINARS
- Upcoming Webinars
- Past Webinars
Linkedin Communities
- QUAL360
- MRMW
- UX360

QUAL360 EUROPE 2019, Amsterdam

<img data-lazy-fallback="1" class="alignnone wp-image-5896 size-full disappear mom_appear" width="341" height="155" src="https://i0.wp.com/merlien.com/wp-content/uploads/2023/05/Newsletter-Box-subscription.png?resize=341%2C155" alt="blog-subscription-banner" data-recalc-dims="1" />

UPCOMING EVENTS

<img data-lazy-fallback="1" class="alignnone wp-image-5896 size-full" src="https://i0.wp.com/qual360.com/wp-content/uploads/2021/12/EU_Qual_360_-_Where_Innovation_Happens_300w.webp?w=930&ssl=1" alt="qual-eu" style="max-height:70px; width: auto;" data-recalc-dims="1" />

Feb. 8 - 9 2023

Berlin - Germany

<img data-lazy-fallback="1" class="alignnone wp-image-5896 size-full" src="https://i0.wp.com/qual360.com/wp-content/uploads/2021/12/UX360_300w.webp?w=930&ssl=1" alt="UX360" style="max-height: 50px; width: auto;" data-recalc-dims="1" />

Feb. 15 - 16 2023

<img data-lazy-fallback="1" class="alignnone wp-image-5896 size-full" src="https://i0.wp.com/qual360.com/wp-content/uploads/2021/12/NA_Qual-360-Where-Innovation-Happens-300w.webp?w=930&ssl=1" alt="qual-na-17-220" style="max-height:70px; width: auto;" data-recalc-dims="1" />

Mar. 8 - 9 2023

Washington - USA

<img data-lazy-fallback="1" class="alignnone wp-image-5896 size-full" src="https://i0.wp.com/mrmw.net/wp-content/uploads/2022/03/mrmw-apac.webp?w=200&ssl=1" alt="mrmw-apac" height="auto" data-recalc-dims="1" />

Apr. 18 - 19 2023

<img data-lazy-fallback="1" class="alignnone wp-image-5896 size-full" src="https://i0.wp.com/mrmw.net/wp-content/uploads/2022/03/mrmw_na.webp?w=200&ssl=1" alt="mrmw_na" height="auto" data-recalc-dims="1" />

Jun. 28 - 29 2023

<img data-lazy-fallback="1" class="alignnone wp-image-5896 size-full" src="https://i0.wp.com/qual360.com/wp-content/uploads/2023/02/insight-extravaganza.webp?w=200&ssl=1" alt="insight-extravaganza" height="auto" data-recalc-dims="1" />

July 12 - 13 2023

<img data-lazy-fallback="1" class="alignnone wp-image-5896 size-full" src="https://i0.wp.com/qual360.com/wp-content/uploads/2022/03/UXDG-white-BG.webp?w=930&ssl=1" alt="UXDG" style="max-height: 50px; width: auto;" data-recalc-dims="1" />

Sep. 6 - 7 2023

<img data-lazy-fallback="1" class="alignnone wp-image-5896 size-full" src="https://i0.wp.com/mrmw.net/wp-content/uploads/2022/03/mrmw-eu.webp?w=200&ssl=1" alt="mrmw-eu" height="auto" style="padding-bottom: 5px;" data-recalc-dims="1" />

Oct. 9 - 10 2023

Berlin - Germany

<img data-lazy-fallback="1" class="alignnone wp-image-5896 size-full" src="https://i0.wp.com/qual360.com/wp-content/uploads/2021/12/APAC_Qual_360_-_Where_Innovation_Happens_300w.webp?w=930&ssl=1" alt="APAC_Qual_360" style="max-height: 70px;width: auto;" data-recalc-dims="1" />

Nov. 1 - 2 2023

Driving growth in Pepsico through multicultural empathy

April 29, 2022April 24, 2023

Qualitative Research

Scaling up Qualitative Findings: The Hundred Voices Program at Colt

January 20, 2021

A journey in connecting changing customer perceptions with Microsoft

April 14, 2022March 15, 2023

Effectively communicate with non-researchers through storytelling | Google

May 13, 2022April 24, 2023

How to Advance Your Organization’s Voice of the Customer Strategy

April 4, 2022March 15, 2023

Inflation is here to stay: how to stay ahead of your competitors

May 26, 2023May 30, 2023

Digital market research: Exploring strengths and weaknesses compared to traditional methods

May 25, 2023May 30, 2023

Unlocking Data: What is the Key?

May 23, 2023May 25, 2023

How do you adapt to meet the needs of the fast changing consumer market

How do you adapt to meet the needs of the fast changing consumer market?

May 23, 2023May 25, 2023

Disruption and Consolidation

Disruption and Consolidation: Industry opportunities for the taking

May 15, 2023May 16, 2023

<img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default' height='50' width='50' decoding='async' />

Successful digital market research: strengths and weaknesses - Market research stereotypes – true and false

[…] What in your opinion is one very true and one very false stereotype of the […]

<img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default' height='50' width='50' decoding='async' />

Discussing Responsible AI at Insight Extravaganza 2023 - Matt Klein: Culture is the operating system of society

[…] Matt Klein: Culture is the operating system of society […]

<img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default' height='50' width='50' decoding='async' />

Discussing Responsible AI at Insight Extravaganza 2023 - Consumer privacy is the key to trusting brands

[…] Consumer privacy is the key to trusting brands […]

<img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default' height='50' width='50' decoding='async' />

Discussing Responsible AI at Insight Extravaganza 2023 - Social Listening Vs AI Enabled Consumer Intelligence

[…] Social listening VS AI enabled consumer intelligence […]

<img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' height='50' width='50' decoding='async' data-src="https://secure.gravatar.com/avatar/?s=50&d=mm&r=g" class="avatar avatar-50 photo avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" alt='' src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default' height='50' width='50' decoding='async' />

Matt Klein: Culture is the operating system of society - Market research stereotypes – true and false

[…] Market research stereotypes – true and false […]

2018 Qual360 Events 2019 Market Research Conferences 2019 Market Research Event 2019 Qual Research Conferences 2020 Market Research Conferences 2020 Market Research Event 2021 Global Market Research Events 2021 Market Research Conferences 2021 Market Research Event 2022 Market Research Conferences 2022 Market Research Event agile agile market research AI AI Driven Market Research AI in Market Research AI Market Research Artificial Intelligence Artificial Intelligence and Machine Learning Artificial Intelligence Methodologies Asia Tech Podcast Audience research automation awards b2b research behavioral coding Behavioral Insights Benefits to translating Best Market Research Conferences in 2020 Best Market Research Conferences in 2021 Best Market Research Conferences in 2022 best practices big sofa Blackbox digital marketing Blockchain brands breaking blue Business Model Business Strategy canon Chinese Consumer Behavior Chinese Gen Z Chinese Market Circuit Breaker Collaboration Colt’s Ambitions communities conference Conference Interview Consumer and Market Consumer Behavior Consumer Behaviour consumer centricity consumer closeness Consumer Insight Consumer Insight Conference 2020 Consumer Insights Consumer Insights Conference Consumer Insights Conference 2018 Consumer Insights Conferences 2019 Consumer Insights Conferences 2020 Consumer Insights Conferences 2021 Consumer Insights Conferences 2022 consumer priorities Consumer-to-Product Relationships Corona wave coronavirus Coronavirus and Market Research Covid COVID-19 COVID-19 and Consumer Behavior COVID-19 Pandemic COVID-19 pandemic demonstrated covid19 crowdsourcing Cultural Analysis Cultural Research current state of qualitative research Customer Centricity Deep consumer insight Design Development in Symbolic way digital Digital Consumer Behaviour digital consumer trends Digital Disruption Digital Market Research Digitalization Disruption DIY research e-learning E.On eBay Egg Strategy empathy Environment ethnography Europe eye tracking face-to-face research Facebook’s 2021 trends FlexMR Focus Groups foodservice Foresight Formula 1 Future Insights Future of Research Gabrirl gontijo gallup Gen Z Global Customer Insights Global Organisations google Happy thinking people Havells How Big Companies Can Innovate How to Succeed at E-Commerce human connections IE2023 Impact of COVID-19 on Consumer Behavior In-Person Research inclusivity Indira Valencia influencer marketing Innovation Innovation Envy Insight Automation Insight Conferences 2020 Insight Conferences 2021 Insight Conferences 2022 Insight Conferences 2022 Insight Conferences 2022 Insight Events 2020 Insight Extavaganza Insight Extravaganza Insights Automation Insights Conference Insights Conferences 2019 Insights Conferences 2020 Insights Generation Insights reporting InsightzClub Interview with Martyn U'ren of Twitter Jim Peterson jointhedots Key Opinion Consumers Key Opinion Leaders krealinks List of Market Research Conferences 2020 List of Market Research Conferences 2021 List of Market Research Conferences 2022 Mapping Digital Consumer Marcos Dreher of Hartmann market insights market research market research 2017 Market Research 2020 Market Research 2021 Market Research after COVID-19 Pandemic Market Research Automation Market Research Business market research conference Market Research Conference 2018 Market Research Conference 2019 Market Research Conference 2020 Market Research Conference 2021 Market Research Conference 2022 Market Research Conferences 2018 Market Research Conferences 2019 Market Research Conferences 2020 Market Research Conferences 2021 Market Research Conferences 2022 Market Research Data Market Research Event Market Research Events Market Research Events 2018 Market Research Events 2019 Market Research Events 2020 Market Research Events 2021 Market Research Events 2022 Market Research Future Market Research in 2019 Market Research in 2020 Market Research Innovations Market Research Podcast Market Research Speaker Interviews Market Research Statistics Market Research Strategies 2020 Market Research Strategy Market Research Summits 2020 Market Research Summits 2021 Market Research Summits 2022 Market Research Tools 2020 Market Research Trends 2020 market research vs ux research Market Research Workshop 2020 marketing research Marketing Research Conferences 2018 Mars Masterclass Matt Roberts Matt Roberts Podcast medical science medtronic merlien Merlien Institute Mikel Cirkus Millennials and Gen Z mobile app mobile phones Mobile Qual Research Mobile qualitative research mobile research momizat MR Conferences 2019 MR Conferences 2020 MR Conferences 2021 MR Conferences 2022 MR Events 2020 MR Events 2021 MR Events 2022 mrmw MRMW 2018 MRMW 2019 MRMW 2020 MRMW 2021 MRMW APAC MRMW APAC 2018 MRMW APAC 2019 mrmw awards MRMW Europe MRMW Europe 2018 MRMW Europe 2019 MRMW Europe 2020 MRMW NA 2020 Conference MRMW North America MRMW North America 2019 MRX Natural Stupidity neuroscience New era of business New normal Next Generation North America Notes on day 3 objective experience Online ethnography Online Research Opportunity Pablo Jose Perez Padmanabhan Ramaswamy Padmanabhan'd Podcast pandemic Paul Hudson PayPal pen & paper Pepsi PepsiCo Pernod-Ricard Physical Environment power of foresight Pre-Conference Interview Pre-Conference Workshop Primary research made in home-office Privacy Product Innovation psychoanalytics Pure Leaf Qaul360 North america conference 2020 Qual Event qual research Qual Research Conference 2020 Qual Research Events 2019 Qual Research for Millennials and Gen Z Qual Research Tips qual360 QUAL360 2020 Qual360 2021 Qual360 2021 conference QUAL360 APAC 2020 Qual360 conferences QUAL360 Europe QUAL360 Europe 2018 Qual360 Europe 2019 qual360 Europe 2020 Qual360 Europe 2020 Conference Qual360 Europe 2021 Qual360 europe 2023 Qual360 NA Qual360 NA VIRTUAL conference Qual360 North America QUAL360 North America 2019 QUAL360 North America 2019 Highlights QUAL360 North America 2019 Recap QUAL360 North America conference 2020 qualitative qualitative conference qualitative conference 2020 Qualitative Market Research Conference 2020 qualitative research Qualitative Research 2018 Qualitative Research and Social Media Qualitative Research Conference Qualitative Research Conference 2019 Qualitative Research Conferences Qualitative Research Conferences 2019 Qualitative Research Conferences 2020 Qualitative Research Conferences 2021 Qualitative Research Conferences 2022 Qualitative Research Event 2020 Qualitative Research Events Qualitative Research Events 2019 qualitative research interview Qualitative Research Workshop 2020 Real-Time Planning Reddit Represents Opportunities research Research Conferences 2019 Research Conferences 2020 Research Conferences 2021 Research Conferences 2022 research conversations Research for Millennials and Gen Z research missing innovation Research Strategy safaricom seek company Shoppers Behavior Shoppers Insights Singapore skim smart-speaker surveys Smartphone Qualitative Research Social Distancing Social Distancing and Consumer Behavior Social Distancing and Market Research Social Engagement social media Social Media in Qualitative Research Social Media Listening Speaker Interview Speakers Speakers Interview Support a Charitable Cause Symbolism System 1 Insights System 1 market research Technological Innovations in China Technology Telling templates The Elephant on the Move The Traditional Research Box themes TikTok TikTok users Top market research conference 2021 Top market research conference 2022 Top Market Research Conferences in 2019 Top Market Research Conferences in 2020 Top Market Research Conferences in 2021 Top Market Research Conferences in 2022 Top Marketing Trends Tradition Transforming qualitative research Trends 2021 Tunaweza Project Tutorial uber Uncertainty unconscious unilever user experience UX Research UX Testing ux360 uxdg video research virtual reality Virtual Reality and Market Research voxpops voxpops international VR for QUAL VR in Market Research washington D.C. wordpress Worldwide Revolution Young People's Young Singapore

Tweets by Merlien

Copyright© 2008-2023. Merlien Live Pte. Ltd. All Rights Reserved.
Merlien Institute®, MRMW®, QUAL360® and CIEX® are registered trademarks of Merlien Live Pte. Ltd.
Address: 1 Scotts Road, #24-10, Shaw Centre, Singapore 228208 | Business Registration No. 201229163W