Leading the Technology Revolution in Market Research and Qualitative Techniques
Rewiring insights for the age of agile intelligence means solving a paradox that most global brands know well: how to stay globally wired and locally …
Geopolitical risk in market research is real, growing, and increasingly difficult to ignore. Martina Bozadzhieva, Managing Director of Macro and Investor Services at Oxford Economics, …
Content discovery research has exposed a gap that most measurement frameworks have not yet closed. Warner Bros. Discovery’s latest research, based on a 10,000-respondent study, …
How Insights Teams Can Lead Category Strategy — Lessons from Carlsberg Poland Most research functions are configured to answer questions, not to set the agenda. …
From Insight Delivery to Decision Control: Inside High-Performing Research Teams The cost and time required to generate analysis have reduced, driven by advances in AI …
4 Strategic Shifts Redefining Insights Leadership at A.P. Moller – Maersk, Maybank, OCBC & VIVAIA A new operating model for insights is emerging across APAC …
From Insight to Identity: Rethinking the Role of Market Research in Brand Strategy As the leading platform for market research innovation in Asia-Pacific, MRMW APAC …
How Maersk Turns Customer Insights into Business Strategy in APAC As the leading conference for market research innovation and strategic insight in the Asia-Pacific region, …
The Human Spark Why human understanding becomes the competitive edge in AI-driven marketing By Tom De Ruyck, Chief Growth Officer at Human8 and Katia Pallini, …
Beyond Post-Purchase Surveys: How OCBC Leverages Qual Research to Drive CX Excellence As the leading conference for market research excellence and innovation in the Asia-Pacific …
