AI Agents, Human Judgment: Rethinking Research at Cathay Pacific
AI agents in research are making work faster, but at Cathay Pacific speed is no longer the most interesting question. The harder challenge is deciding …
Tag: UX Research
UX360 Europe 2026 — AI, Real Users, and Research Leadership: What the Room Was Saying
UX360 Europe 2026 has wrapped in Berlin — two days that gave the UX research leadership community plenty to think about. “AI is no longer …
UX Research, AI and Human Judgment — When Speed is No Longer the Bottleneck
UX Research, AI and Human Judgment — When Speed is No Longer the Bottleneck For most UX teams, AI arrived as a productivity story. Faster …
10 Senior UX Leaders on Where the Profession Is Heading in 2026
Insights from Google, Maersk, Nestlé, DHL, and more UX in 2026 is shifting in ways that go beyond AI — and the people who see …
Fintech UX Design in Regulated Industries: Why the Interface Is Not Enough
Fintech UX Design in Regulated Industries: Why the Interface Is Not Enough Most UX frameworks were built for consumer products. Chemsseddine Salem has spent his …
Becoming Design Directors in an AI Era Where Everyone Thinks They’re a UX Designer
Becoming Design Directors in an AI Era Where Everyone Thinks They’re a UX Designer For years, UX teams built their influence through specialisation. Organisations created …
Volvo Cars on the New Role of UX Research in Customer Communication Ecosystems
Volvo Cars on Evolving Role of UX Research in Customer Communication Ecosystems Customers no longer experience brands through isolated products or channels. They move across …
AI / UX360 / White Papers
Why human insight remains the foundation of credible UX research in the age of AI
AI Can Analyse Research. It Cannot Replace Participants Why human insight remains the foundation of credible UX research in the age of AI In 2000, …
UX360 North America 2026: 5 UX Research Takeaways from the Community
UX360 North America 2026: 5 UX Research Takeaways from the Community UX research is not struggling to produce insights. It’s struggling to get them used. …
In Defense of Humanity: The UX Professional’s Role in an AI-Driven Future
UX Practice in an AI-Driven Future: Extending into Physical Environments There is a ballet happening in the spaces we move through every day — and …