Redesigning the Insight Function: How AXA Germany Turns Data Into Decisions
Redesigning the insight function is becoming the defining task for insight leaders: deciding how the team is structured, who holds decision rights, and where AI …
Leading the Technology Revolution in Market Research and Qualitative Techniques
Redesigning the insight function is becoming the defining task for insight leaders: deciding how the team is structured, who holds decision rights, and where AI …
Emilia Torres, eBay Live Consumer Insights Associate Manager, and Tanya Ozuns, Head of Consumer Insights Germany at eBay, have spent the past few years testing …
Rewiring insights for the age of agile intelligence means solving a paradox that most global brands know well: how to stay globally wired and locally …
Geopolitical risk in market research is real, growing, and increasingly difficult to ignore. Martina Bozadzhieva, Managing Director of Macro and Investor Services at Oxford Economics, …
Content discovery research has exposed a gap that most measurement frameworks have not yet closed. Warner Bros. Discovery’s latest research, based on a 10,000-respondent study, …
UX Research, AI and Human Judgment — When Speed is No Longer the Bottleneck For most UX teams, AI arrived as a productivity story. Faster …
Fintech UX Design in Regulated Industries: Why the Interface Is Not Enough Most UX frameworks were built for consumer products. Chemsseddine Salem has spent his …
The Most Important UX Skill in 2026 Goes Beyond AI | Maersk Twenty years into a career built on understanding people, Karen Reilly still believes …
From Design Function to Strategic Business Partner: The Evolution of UX UX is evolving from a delivery function into a strategic organizational capability, changing what …
Why Standardisation — Not Democratisation — Is What Scales UX Research Everyone wants scalable UX research. Few organisations know how to scale it without weakening …