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July 27, 2024

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MRMW EU 2022

Table of Contents

Day 1
Day 2

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UPCOMING EVENTS

<img class="alignnone wp-image-5896 size-full" src="https://mrmw.net/wp-content/uploads/2022/03/mrmw_na.webp" alt="mrmw_na" width="200" height="auto" />

Jun. 28 - 29 2023

July 12 - 13 2023

Jan. 30 - 31 2024

Feb. 22 - 23 2024

Berlin - Germany

Mar. 13 - 14 2024

Washington - USA

Apr. 17 - 18 2024

May. 16 - 17 2024

Berlin - Germany

<img class="alignnone wp-image-5896 size-full" src="https://mrmw.net/wp-content/uploads/2022/03/mrmw_na.webp" alt="mrmw_na" width="200" height="auto" />

Jun. 26 - 27 2024

Sep. 4 - 5 2024

Oct. 10 - 11 2024

Berlin - Germany

Nov. 6 - 7 2024

Dec. 10 - 11 2024

Driving growth in Pepsico through multicultural empathy

April 29, 2022April 24, 2023

Qualitative Research

Scaling up Qualitative Findings: The Hundred Voices Program at Colt

January 20, 2021

A journey in connecting changing customer perceptions with Microsoft

April 14, 2022March 15, 2023

Effectively communicate with non-researchers through storytelling | Google

May 13, 2022April 24, 2023

How to Advance Your Organization’s Voice of the Customer Strategy

April 4, 2022March 15, 2023

Top 5 Areas Where Conversational Research is Beneficial in 2024

Top 5 Areas Where Conversational Research is Beneficial in 2024: Transforming Consumer Insights with AI

Navigating Technological Advancements and Consumer Insights: Challenges and Opportunities in the Wellness Spectrum

Navigating Technological Advancements and Category Blurring: Challenges and Opportunities in the Wellness Spectrum

July 12, 2024July 12, 2024

MRMW NA 2024: Interview with the opening speaker- Jennifer Brace from Ford Motor Company

July 2, 2024July 3, 2024

Featured picture for "Behind the Scenes at MRMW Europe 2024"

Behind the Scenes at MRMW Europe 2024: Insights and Strategies from IKEA.

June 20, 2024June 20, 2024

Humanizing Online Research with AI

Humanizing Online Research with AI: Enhancing Engagement and Data Quality

June 11, 2024June 11, 2024

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Leveraging Big Data in Qualitative Research in 2024 - Transforming Qualitative Research at Babbel

[…] Jennifer Dorman at Babbel recommends a number of tools she uses for different parts of automation and analysis. Dorman…

<img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default' height='50' width='50' loading='lazy' decoding='async'/>

consumer centricity cannot be an afterthought in 2023 - How do you adapt to meet the needs of the fast changing consumer market?

[…] How do you adapt to meet the needs of the fast changing consumer market? Brands that are iteratively learning…

<img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default' height='50' width='50' loading='lazy' decoding='async'/>

consumer centricity cannot be an afterthought in 2023 - Avatars, the gateway to qualitative research in the metaverse

[…] Avatars, the gateway to qualitative research in the metaverse : To understand the many possibilities of the Metaverse, a…

<img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default' height='50' width='50' loading='lazy' decoding='async'/>

consumer centricity cannot be an afterthought in 2023 - Triggering impulse by disrupting the shopper journey at Mondelez

[…] Triggering impulse by disrupting the shopper journey at Mondelez : Mondelez’ Global Head of Shopper Insights & Analytics, Cristina…

<img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default lazyload' height='50' width='50' loading='lazy' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/50;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo avatar-default' height='50' width='50' loading='lazy' decoding='async'/>

Matt Klein: Culture is the operating system of society - VISA’s Director of Global Insights, Michael Nevski shares influential motives ahead of Insight Extravaganza 2023

[…] VISA’s Director of Global Insights, Michael Nevski shares influential motives ahead of Insight Ext… […]

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