Redesigning the Insight Function: How AXA Germany Turns Data Into Decisions
Redesigning the insight function is becoming the defining task for insight leaders: deciding how the team is structured, who holds decision rights, and where AI …
Tag: 2025 market research conferences
Why Strategic Insights Teams Should Own Category Growth — Carlsberg Group’s Take
Why Strategic Insights Teams Should Own Category Growth — Carlsberg Group’s Take Editor’s note: In the lead-up to MRMW Europe 2025, Stanislaw Dzieduszycki, Head of …
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Global Brand Strategy Done Right: Lessons from Philip Morris International
Global Brand Strategy Done Right: Lessons from Philip Morris International Editor’s note: In the lead-up to MRMW MENA 2025 in Dubai, we are spotlighting thought …
From Claimed to Confirmed: Reshaping Consumer Research with Verified Buyers
From Claimed to Confirmed: Reshaping Consumer Research with Verified Buyers Over half of consumers forget the brands they buy – why verified buyers are key …