From Fast Scores to Human Context: AI in Qualitative Research at PepsiCo
AI in qualitative research is changing how quickly researchers can gather evidence and how widely they can explore consumer experiences. Yet faster answers are not …
Tag: Consumer Insights
AI / case studies / QUAL360 / White Papers
What LGBTQ+ Research in Football Taught Us About Consumer Honesty
Marcus Lim, Client Development Director APAC, Bolt Insight Consumer research has never been more sophisticated. The tools, the scale, the speed. And yet the most …
Go Broader, Not Just Deeper: AI in Qualitative Research with Yashan Cama
AI in qualitative research is creating new possibilities for teams looking to combine depth, scale and speed as business decision-making accelerates. For Yashan Cama, Head …
From Research Output to Strategic Intelligence: 5 Shifts Reshaping the Insights Function
What six MRMW Europe 2026 conversations reveal about moving from research delivery to influence, adaptability and anticipation. Producing good research is no longer the whole …
Haleon on Bringing Analytics and Insights Together to Drive Business Growth
Bringing analytics and insights together to drive business growth sounds like a mandate every insights leader already owns — the harder truth is the gap …
From Insight to Identity: Rethinking the Role of Market Research in Brand Strategy
From Insight to Identity: Rethinking the Role of Market Research in Brand Strategy As the leading platform for market research innovation in Asia-Pacific, MRMW APAC …
Featured / Latest / MENA / MRMW / speaker interview
Global Brand Strategy Done Right: Lessons from Philip Morris International
Global Brand Strategy Done Right: Lessons from Philip Morris International Editor’s note: In the lead-up to MRMW MENA 2025 in Dubai, we are spotlighting thought …
MRMW EU Speaker Interview: : Exploring Integrated Insights and Innovation with Nestle
MRMW EU Speaker Interview: Exploring Integrated Insights and Innovation with Nestlé We had the pleasure of speaking with Ritanbara Mundrey, Global Head of Innovation & …