Rediscovering (not only your) Humour for Market Research and Brand Messaging
Humour is a difficult territory for brands and one where they can easily go wrong. How can market research help getting the messaging right – …
Tag: Qualitative Research Conference
Qual’s future lies in helping brands to understand people on a true human level
Qual360 Europe is taking place in Amsterdam this May. In the run-up to the event we are talking to some of our speakers about their …