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Opening Remarks by Merlien Institute & Conference Chair Day 1
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Fonterra - Consumer centric strategies that drive innovation
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That Fig Tree - Deconstructing emotions A new perspective that focuses on 'experience, expressions
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Mercedes Benz - Using AI and machine learning to analyse big data in qualitative research
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Meltwater - Why should market researchers care about LLMs
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FrieslandCampina - Integrating Consumer and Customer insight in all stages of Product Development Pr
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INJ Partners - Inclusivity and Diversity Limitless possibilities in research
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Panel discussion - Examining the role of explorative technologies Generative AI & immersive techn
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Daraz Alibaba Group - Accessing hard to reach populations in Asia with digital tools
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Panel Discussion - Discussing the importance of the human element in research even as digitalisati