MRMW Europe 2026: What the Room Was Saying
From trusted AI and relevant evidence to research that shapes decisions: what attendees, speakers and partners shared after two days in Berlin. What stays with …
Tag: AI in research
AI / case studies / QUAL360 / White Papers
What LGBTQ+ Research in Football Taught Us About Consumer Honesty
Marcus Lim, Client Development Director APAC, Bolt Insight Consumer research has never been more sophisticated. The tools, the scale, the speed. And yet the most …
Go Broader, Not Just Deeper: AI in Qualitative Research with Yashan Cama
AI in qualitative research is creating new possibilities for teams looking to combine depth, scale and speed as business decision-making accelerates. For Yashan Cama, Head …
AI Agents, Human Judgment: Rethinking Research at Cathay Pacific
AI agents in research are making work faster, but at Cathay Pacific speed is no longer the most interesting question. The harder challenge is deciding …