Yashan Cama Archives - Merlien: The portal for your latest market research and consumer insight news from the MRMW, Qual360 and UX360 conference series.

Go Broader, Not Just Deeper: AI in Qualitative Research with Yashan Cama

by Alejandro GarciaOctober 8, 2026October 8, 20260

AI in qualitative research is creating new possibilities for teams looking to combine depth, scale and speed as business decision-making accelerates. For Yashan Cama, Head …

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Go Broader, Not Just Deeper: AI in Qualitative Research with Yashan Cama

Consumer privacy is the key to trusting brands

Go Broader, Not Just Deeper: AI in Qualitative Research with Yashan Cama

Merlien Institute has announced the nominees of its 3rd annual MRMW Awards

What happens when a mobile phone reliant 23 year old goes back to 1997?

Breaking Blue and Canon: hints and tips on how to use insight for public relations

Go Broader, Not Just Deeper: AI in Qualitative Research with Yashan Cama

Hybrid AI-Led Post-Launch Study with Pharmacists to Inform Further Investments

AI Agents, Human Judgment: Rethinking Research at Cathay Pacific

From Research Output to Strategic Intelligence: 5 Shifts Reshaping the Insights Function

Haleon on Bringing Analytics and Insights Together to Drive Business Growth