October 16, 2024

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MRMW EU 2024

The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence?

October 9, 2024October 9, 2024

The Rise of Conversational AI in Market Research

October 4, 2024

Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina

September 26, 2024

Mapping the Buyer’s Mind: Crafting Data-Driven Buyer Personas for AI-Powered Marketing Success

Mapping the Buyer’s Mind: Crafting Data-Driven Personas for AI-Powered Marketing Success

September 20, 2024

Crafting Compelling Narratives in Qualitative Research for 2024 - Maximizing Insights: Big Data in Qualitative Research

[…] adjusting how they share their findings, researchers can make sure their work has a big impact on their audience1314.…

Leveraging Big Data in Qualitative Research in 2024 - Transforming Qualitative Research at Babbel

[…] Jennifer Dorman at Babbel recommends a number of tools she uses for different parts of automation and analysis. Dorman…

consumer centricity cannot be an afterthought in 2023 - How do you adapt to meet the needs of the fast changing consumer market?

[…] How do you adapt to meet the needs of the fast changing consumer market? Brands that are iteratively learning…

consumer centricity cannot be an afterthought in 2023 - Avatars, the gateway to qualitative research in the metaverse

[…] Avatars, the gateway to qualitative research in the metaverse : To understand the many possibilities of the Metaverse, a…

consumer centricity cannot be an afterthought in 2023 - Triggering impulse by disrupting the shopper journey at Mondelez

[…] Triggering impulse by disrupting the shopper journey at Mondelez : Mondelez’ Global Head of Shopper Insights & Analytics, Cristina…

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