Scaling up qualitative research with quantified data | eBay
The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are picking …
Category: online qualitative
Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology
Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her …
The New Normal – Close from a distance
Online ethnography at Leifheit Leifheit and Happy Thinking People (H/T/P) embarked on a 100% online ethnography project at the height of the Corona pandemic. Barbara …