November 21, 2024

New approach to measure real time TV and radio exposure and campaign effectiveness – Beatgrid Media

[vc_column width=”1/2″][vc_single_image image=”12810″ img_size=”full”][vc_column width=”1/2″][pdfviewer width=”600px” height=”320px” beta=”true/false”]http://mrmw.net/wp-content/uploads/2017/06/New-approach-to-measure-real-time-TV-and-radio-exposure-and-campaign-effectiveness-Beatgrid-Media.pdf[/pdfviewer][vc_column width=”1/2″][vc_btn title=”Previous” style=”flat” color=”primary” align=”left” link=”url:http%3A%2F%2Fmrmw.net%2Fmind-the-gap-a-case-study-on-reported-vs-actual-behaviour-on-mobile-devices-wakoopa-respondi-2%2F||”][vc_column width=”1/2″][vc_btn title=”Next” style=”flat” color=”primary” align=”right” link=”url:http%3A%2F%2Fmrmw.net%2Fstanding-in-their-shoes-how-people-centred-research-can-re-vitalise-the-research-industry-join-the-dots-2%2F||”][vc_widget_sidebar sidebar_id=”sidebar-37″]

Author

  • Jens Cornelissen

    Jens Cornelissen has been writing for over two decades – initially for general newspapers in his home country Germany. After receiving an MA degree in Communications, he joined a new media start-up in Amsterdam as consultant on new media technologies and country editor for two daily newsletters. In his current day job, Jens runs the global conference division for Merlien’s dedicated marketing research events. Jens is a trained journalist with a BA in Journalism from Westminster University in London and has authored several media industry reports and articles on mobile and media technology.

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