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Highlights MRMW 2023
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Opening Remarks by Merlien Institute & Conference Chair
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McDonald’s - Leveraging foresight to anticipate disruption in volatile times
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Reddit - Overcoming trend mania How to effectively & sanely approach online culture
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Quantilope - New brand health tracking Grow your brand with mental availability
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Delta Air Lines - Leveraging system 1 and system 2 research techniques to uncover customer
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Brandwatch - Striking the right balance Expanding your audience while nurturing existing
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Dropbox - How to craft the winning message and drive brand usage interest love
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Waze - Our new normal and the future of work Leveraging data to understand how
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QualSights - Products speak louder than words
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Panel discussion - Agility in the future How can agile methods be more innovative and versatile
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Entropik Tech - AI powered consumer insights Maximizing the impact of your research
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Microsoft - How modelling can help solve challenges from low sample sizes
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LinkedIn - What evokes the brand Can ChatGPT replicate survey results
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Panel discussion - How do we do more with less in times of recession and reduced budgets
Leading the Technology Revolution in Market Research and Qualitative Techniques
