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September 19, 2025

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QUAL APAC 2023 Day 2

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Driving growth in Pepsico through multicultural empathy

April 29, 2022April 24, 2023

Qualitative Research

Scaling up Qualitative Findings: The Hundred Voices Program at Colt

January 20, 2021

A journey in connecting changing customer perceptions with Microsoft

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Effectively communicate with non-researchers through storytelling | Google

May 13, 2022April 24, 2023

How to Advance Your Organization’s Voice of the Customer Strategy

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Maximizing Insights Impact Through Strategic Knowledge Distribution

Maximizing Insights Impact Through Strategic Knowledge Distribution

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eBay Case Study: Turning Insights Teams into Strategic Partners for Business Impact

eBay Case Study: Turning Insights Teams into Strategic Partners for Business Impact

September 18, 2025

Cybersecurity as a Strategic Priority at mBank: Harnessing Human-Centered Research for Impact

Cybersecurity as a Strategic Priority at mBank: Harnessing Human-Centered Research for Impact

September 17, 2025

Strategic Collaborations in the Insights Industry: Powering Sustainable Brand Growth

September 17, 2025

How AI is Redefining Social Intelligence for Market Research and Consumer Insights

4 Ways AI is Redefining Social Intelligence for Market Research and Consumer Insights

September 11, 2025

Crafting Compelling Narratives in Qualitative Research for 2024 - Maximizing Insights: Big Data in Qualitative Research

[…] adjusting how they share their findings, researchers can make sure their work has a big impact on their audience1314.…

Leveraging Big Data in Qualitative Research in 2024 - Transforming Qualitative Research at Babbel

[…] Jennifer Dorman at Babbel recommends a number of tools she uses for different parts of automation and analysis. Dorman…

consumer centricity cannot be an afterthought in 2023 - How do you adapt to meet the needs of the fast changing consumer market?

[…] How do you adapt to meet the needs of the fast changing consumer market? Brands that are iteratively learning…

consumer centricity cannot be an afterthought in 2023 - Avatars, the gateway to qualitative research in the metaverse

[…] Avatars, the gateway to qualitative research in the metaverse : To understand the many possibilities of the Metaverse, a…

consumer centricity cannot be an afterthought in 2023 - Triggering impulse by disrupting the shopper journey at Mondelez

[…] Triggering impulse by disrupting the shopper journey at Mondelez : Mondelez’ Global Head of Shopper Insights & Analytics, Cristina…

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