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01 Opening Remarks by Merlien Institute & Conference Chair
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02 Content research is more important than ever because of AI
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03 Bridging the Digital Divide Enhancing Human Intuition in the Age of AI Driven Anthropology
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04 Bridging the gap between AI and qual – implications of policy and potential AI regulations on qua
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05 Understanding the consumer world at the speed of online reviews
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06 Next level qualitative combining human insights and advanced data analytics in Pharma
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07 Group discussion
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08 Predicting the Pulse of the World Understand Culture with Generative AI & Predictive Analytics
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10 Qual research for maximum company wide impa
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11 Combining Qual, Quant and Creative Thinking to Activate J E D I Efficacy
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12 Industry panel State of the industry – Qualitative research challenges and opportunities in 2024
Leading the Technology Revolution in Market Research and Qualitative Techniques
