DAY 1
- Quantum Perspectives in Consumer Decision – Symrise
- Digital Innovation – FlexMR
- Using ethnographic research to change lives of people with Dementia – Opinion Leader
- What if on a Winter’s Night a Client Came – Doxa
- GIM Value Radar – GIM
- The view from Yahoo – Innovating through insights and producing genuine results – Yahoo!
DAY 2
- Why African Consumers Do Not Understand Western Advertising – TNS
- Breaking the Trends Vertigo – ISRA Center
- Making Friends with Neuro – Boston Consulting Group
- Similies, Street-Speak and Semi-Colons – Jigsaw Research Limited
- Giving a Voice to the Users – IS IT A BIRD and Google.
- The Zen of Agile Research – Unilever and Discuss.IO
- Phillips’ Scene Switch Mobile Qual Project – Phillips Lighting and IPSOS
- The Long Road to Entertainment – Tonic Insight
- “Carnival of ideas” – How role-playing helped Roche Pharma successfully execute an ideation and co-creation project – Roche & Happy Thinking People
- OLAY case study- My baby is ugly! How to keep focused and objective about your products – P&G
- The KLM Lab- Understanding customers in an agile and fast-paced business – KLM
