by We had the pleasure of speaking with Ritanbara Mundrey, Global Head of Innovation & Insights at Nestlé, and one of the esteemed speakers at MRMW EU 2024. She gave us a sneak peek into her upcoming session, sharing insights on integrating multiple perspectives for sharper decision-making and the evolving role of AI in market research. Don’t miss her expert take on how innovation is driving business growth!
MRMW: We are happy to have you with us, Ritanbara! Without giving too much away – what is the core message of your talk at MRMW EU and what would you like delegates to remember?
Ritanbara: Humans have a tendency to claim absolute truth based on their own unilateral view neglecting other dimensions and experiences which may be equally true. I would like to share cases of how integrating multiple views into a single cogent analysis can contribute to richer insights that lead to sharper decision-making.
MRMW: How has this impacted your own work and your organisation?
Ritanbara: Whether solving a problem or providing strategic decisions for future growth, the benefit of a rounded integrated approach to data and insight is indisputable. Integrated data insights are our default way of working and have lifted the game for the business in terms of providing clarity for action with compelling evidence and conviction to back it up.
From an innovation POV, we have been instrumental in unleashing robust innovation pipelines that truly add incrementality to the business.
MRMW: MRMW EU focuses on new tools, methods and technologies. What do you hope to crowdsource more info on in your conversations?
Ritanbara: Many words have been typed and spoken on the use of AI as if it is the Holy Grail resolution to all questions. I would be interested to see the solid application of how this new tool fits in the arsenal – will it indeed, subsume all past tools or will it become an additional lever to be applied to certain situations under certain conditions.
It would also be great to understand what safeguards are in place for the quality of data processing, data connections and data integration.
MRMW: How do you envision the future of market research and insights, and who is driving industry growth?
Ritanbara: The need for understanding markets, consumers and the landscape will only increase over time as the complexity of needs, aspirations and consumer contexts burgeon.
There is growth in all spheres – solid, foundational research, innovation, diagnostics, the why behind the what research as well “temperature checking” where versions of Social listening and AI play a key role.
MRMW: The market research and insights community is a passionate one and generates a lot of dynamic and engaging reflections and resources for itself, especially off the clock. Any favourite peer podcasts, zines, newsletters, blogs, vlogs or initiatives you´d like to recommend?
Ritanbara: Performonks is a newsletter created by Rashi Goel that combines the concepts of “performance” and “monks” to promote personal and professional mastery.
MRMW: Outside of work, what should delegates talk to you about at MRMW Europe?
Ritanbara: Spectacular hikes in Europe or other parts of the world and Ballet performances that I can attend!
MRMW: Thank you so much Ritanbara! We look forward to seeing you at MRMW EU 2024!
Join Ritanbara’s insightful session at MRMW EU this October! With the event fast approaching, now is the time to secure your spot. Connect with leading companies such as Foodspring, Salomon, Philips, Givaudan, British American Tobacco, Lufthansa Innovation Hub, and many others. Don’t miss out on Europe’s foremost consumer insights conference—limited tickets remain- register here.
