Redesigning the Insight Function: How AXA Germany Turns Data Into Decisions
Redesigning the insight function is becoming the defining task for insight leaders: deciding how the team is structured, who holds decision rights, and where AI …
Category: MRMW
From Insight to Impact: How eBay Makes the Human Voice Impossible to Ignore
Emilia Torres, eBay Live Consumer Insights Associate Manager, and Tanya Ozuns, Head of Consumer Insights Germany at eBay, have spent the past few years testing …
Globally Wired, Locally Tuned: Rewiring Insights for the Age of Agile Intelligence | De’Longhi Group
Rewiring insights for the age of agile intelligence means solving a paradox that most global brands know well: how to stay globally wired and locally …
Geopolitical Risk in Market Research: What Insights Teams Need to Know Now | Oxford Economics
Geopolitical risk in market research is real, growing, and increasingly difficult to ignore. Martina Bozadzhieva, Managing Director of Macro and Investor Services at Oxford Economics, …
Content Discovery Research: Why the Single-Touchpoint Model No Longer Works
Content discovery research has exposed a gap that most measurement frameworks have not yet closed. Warner Bros. Discovery’s latest research, based on a 10,000-respondent study, …
Case Study: How Insights Teams Can Lead Category Strategy | Carlsberg Poland
How Insights Teams Can Lead Category Strategy — Lessons from Carlsberg Poland Most research functions are configured to answer questions, not to set the agenda. …
From Insight Delivery to Decision Control: Inside High-Performing Research Teams
From Insight Delivery to Decision Control: Inside High-Performing Research Teams The cost and time required to generate analysis have reduced, driven by advances in AI …
CX / MRMW / Speaker Interviews
4 Strategic Shifts Redefining Insights Leadership at A.P. Moller – Maersk, Maybank, OCBC & VIVAIA
4 Strategic Shifts Redefining Insights Leadership at A.P. Moller – Maersk, Maybank, OCBC & VIVAIA A new operating model for insights is emerging across APAC …
From Insight to Identity: Rethinking the Role of Market Research in Brand Strategy
From Insight to Identity: Rethinking the Role of Market Research in Brand Strategy As the leading platform for market research innovation in Asia-Pacific, MRMW APAC …
How Maersk Turns Customer Insights into Business Strategy in APAC
How Maersk Turns Customer Insights into Business Strategy in APAC As the leading conference for market research innovation and strategic insight in the Asia-Pacific region, …