MRMW Europe 2026: What the Room Was Saying
From trusted AI and relevant evidence to research that shapes decisions: what attendees, speakers and partners shared after two days in Berlin. What stays with …
Category: MRMW
AI / MRMW / White Papers
How to build an Active Intelligence system: The Four-Stage Roadmap
Building an active intelligence system is a four-stage progression: Unify (create a single, AI accessible knowledge base), Democratize (let any team self-serve answers), Synthesize (connect …
AI / MRMW / White Papers
Hybrid AI-Led Post-Launch Study with Pharmacists to Inform Further Investments
This case study explores an AI-led post-launch study conducted with pharmacists to inform further investment decisions. The Problem Statement After launch, the key questions for …
From Research Output to Strategic Intelligence: 5 Shifts Reshaping the Insights Function
What six MRMW Europe 2026 conversations reveal about moving from research delivery to influence, adaptability and anticipation. Producing good research is no longer the whole …
Haleon on Bringing Analytics and Insights Together to Drive Business Growth
Bringing analytics and insights together to drive business growth sounds like a mandate every insights leader already owns — the harder truth is the gap …
What to Actually Ask When You Are Evaluating an AI Research Platform
Ester Marchetti, Co-Founder and Chief Client Officer, Bolt Insight The AI research platform market has got very noisy, very quickly. New entrants arrive every month, …
5 Ways to Improve Data Quality in Brand Tracking
Introduction: Why Data Quality Matters For many companies, brand is one of their most valuable assets. Yet accurately measuring whether marketing changes consumer perception remains …
Redesigning the Insight Function: How AXA Germany Turns Data Into Decisions
Redesigning the insight function is becoming the defining task for insight leaders: deciding how the team is structured, who holds decision rights, and where AI …
From Insight to Impact: How eBay Makes the Human Voice Impossible to Ignore
Emilia Torres, eBay Live Consumer Insights Associate Manager, and Tanya Ozuns, Head of Consumer Insights Germany at eBay, have spent the past few years testing …
Globally Wired, Locally Tuned: Rewiring Insights for the Age of Agile Intelligence | De’Longhi Group
Rewiring insights for the age of agile intelligence means solving a paradox that most global brands know well: how to stay globally wired and locally …