Leading the Technology Revolution in Market Research and Qualitative Techniques
Building an active intelligence system is a four-stage progression: Unify (create a single, AI accessible knowledge base), Democratize (let any team self-serve answers), Synthesize (connect …
This case study explores an AI-led post-launch study conducted with pharmacists to inform further investment decisions. The Problem Statement After launch, the key questions for …
What six MRMW Europe 2026 conversations reveal about moving from research delivery to influence, adaptability and anticipation. Producing good research is no longer the whole …
Bringing analytics and insights together to drive business growth sounds like a mandate every insights leader already owns — the harder truth is the gap …
Ester Marchetti, Co-Founder and Chief Client Officer, Bolt Insight The AI research platform market has got very noisy, very quickly. New entrants arrive every month, …
Introduction: Why Data Quality Matters For many companies, brand is one of their most valuable assets. Yet accurately measuring whether marketing changes consumer perception remains …
Redesigning the insight function is becoming the defining task for insight leaders: deciding how the team is structured, who holds decision rights, and where AI …
Emilia Torres, eBay Live Consumer Insights Associate Manager, and Tanya Ozuns, Head of Consumer Insights Germany at eBay, have spent the past few years testing …
Rewiring insights for the age of agile intelligence means solving a paradox that most global brands know well: how to stay globally wired and locally …
Geopolitical risk in market research is real, growing, and increasingly difficult to ignore. Martina Bozadzhieva, Managing Director of Macro and Investor Services at Oxford Economics, …
