Case Study: How Insights Teams Can Lead Category Strategy | Carlsberg Poland
How Insights Teams Can Lead Category Strategy — Lessons from Carlsberg Poland Most research functions are configured to answer questions, not to set the agenda. …
Category: MRMW
From Insight Delivery to Decision Control: Inside High-Performing Research Teams
From Insight Delivery to Decision Control: Inside High-Performing Research Teams The cost and time required to generate analysis have reduced, driven by advances in AI …
CX / MRMW / Speaker Interviews
4 Strategic Shifts Redefining Insights Leadership at A.P. Moller – Maersk, Maybank, OCBC & VIVAIA
4 Strategic Shifts Redefining Insights Leadership at A.P. Moller – Maersk, Maybank, OCBC & VIVAIA A new operating model for insights is emerging across APAC …
From Insight to Identity: Rethinking the Role of Market Research in Brand Strategy
From Insight to Identity: Rethinking the Role of Market Research in Brand Strategy As the leading platform for market research innovation in Asia-Pacific, MRMW APAC …
How Maersk Turns Customer Insights into Business Strategy in APAC
How Maersk Turns Customer Insights into Business Strategy in APAC As the leading conference for market research innovation and strategic insight in the Asia-Pacific region, …
Unlocking Strategic Value from Data: Insights from Maybank at MRMW APAC 2026
Unlocking Strategic Value from Data: Insights from Maybank at MRMW APAC 2026 At MRMW APAC 2026, market research leaders will explore how insight teams can …
How OCBC Leverages Qual Research to Drive CX Excellence
Beyond Post-Purchase Surveys: How OCBC Leverages Qual Research to Drive CX Excellence As the leading conference for market research excellence and innovation in the Asia-Pacific …
Designing for Difference: Embedding Insights to Localise UX/CX in MENA
Designing for Difference: Embedding Insights to Localise UX/CX in MENA MRMW: We are happy to have you with us. Without giving too much away – …
Turning Customer Feedback into Actionable Insights: The TVH VoC Journey
Turning Customer Feedback into Actionable Insights: The TVH VoC Journey Editor’s note: Charlotte Vanbrackel is a seasoned Voice of the Customer (VoC) expert at TVH, …
Why Strategic Insights Teams Should Own Category Growth — Carlsberg Group’s Take
Why Strategic Insights Teams Should Own Category Growth — Carlsberg Group’s Take Editor’s note: In the lead-up to MRMW Europe 2025, Stanislaw Dzieduszycki, Head of …