Mixed-Methodology: Attest’s Data Quality Revolution
At Attest we talk a lot about the mixed-recruitment and mixed-reward methodology we apply to our research sample. It’s because we’re proud of it. We …
Category: MRMW
Insights to Innovation: How Fastuna Develops Concepts using Consumer Feedback
At Fastuna we have been helping our clients to simplify decision-making and to integrate best practice approaches into their workflows for many years now. We …
Speaker Interview: Technology’s transformative impact on client relations at HSBC
Where Technology Meets Client Sentiment Analysis At the MRMW EU 2023 conference, Gabriela Tennhard, Global Head of Market & Strategic Insights at HSBC, will speak …
What is MaxDiff and What are its Benefits?
MaxDiff and What are its Benefits: MaxDiff, which is short for Maximum Difference Scaling, is a technique used to measure the relative preferences or importance …
Navigating Effective Data Management in a Dynamic Environment
Data management in a dynamic environment By Redslim In today’s business landscape, Data management in a dynamic environment is undergoing a massive transformation, …
Featured / Latest / MRMW / Speaker Interviews
Beyond Satisfaction: Enhancing customer feedback with innovative metrics at Porsche
Learn from Porsche how to deep dive into customer satisfaction metrics in the new era of market research MRMW: Without giving too much away – …
Speaker Interview: Why it’s so important for PUMA to listen to its customers
PUMA is bridging the gap between brand positioning and storytelling through market research at MRMW EU 2023 MRMW: Without giving too much away – what …
McDonald’s Keynote at MRMW 2023: Leveraging foresight to anticipate disruption in volatile times
Watch our featured MRMW 2023 keynote by Joanna Lepore, Global Director of Foresights, McDonald’s. Leveraging foresight to anticipate disruption in volatile times Bringing foresight into …
Speaker Interview: Innovation and impact – A deep dive into market research
How innovative tools like AI and neuroscience are transforming the consumer research industry Cristina Cernega Couturier, Global Consumer Insights Lead at Symrise AG, is coming …
What’s hot in market research – AI and New Tech are leading the discussion
AI and New Tech are amongst the most sought-after topics in market research at MRMW Europe 2023 MRMW is known for its open spirit of …