Slow and Expensive or Deep and Human – Stereotypes About Qualitative Research
Slow and Expensive or Deep and Human – Stereotypes About Qualitative Research Researchers are well aware of the concepts of bias and stereotypes. But how …
Tag: conference
UX360 Research Summit 2024 – A Social Media Review
UX360 Research Summit 2024 – A Social Media Review May 16th saw the kick-off of our very first in-person UX360 Research conference. Having very quickly …
How IKEA uses a visual platform called Open Home to understand the everyday lives of their customers
Understanding life at home: How IKEA uses a visual platform called Open Home Introducing home visits at IKEA: History and future Combining research performed by …
Google: 5 Ways AI and Machine Learning Could Impact Data Collection
The ongoing pandemic has catalysed market trends and changes in consumer behaviour. As people stayed indoors, AI , automated data collection and machine learning have …