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July 15, 2026
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Merlien: The portal for your latest market research and consumer insight news from the MRMW, Qual360 and UX360 conference series.

Merlien: The portal for your latest market research and consumer insight news from the MRMW, Qual360 and UX360 conference series.

Leading the Technology Revolution in Market Research and Qualitative Techniques

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Category: Latest

Accessibility at Scale in UX: How DHL Embeds Inclusive Design into Culture
Latest / speaker interview / UX360

Accessibility at Scale in UX: How DHL Embeds Inclusive Design into Culture

by Kseniia PlyskaApril 14, 20260

Accessibility at Scale in UX: How DHL Operationalises Inclusive Design Across Teams and Systems UX360 Europe 2026 brings together leading UX researchers and design leaders …

The Operating Playbook for Qualitative Leaders: Inside Visa, Adobe, DSM-Firmenich & Aylo
AI / Latest / QUAL360 / qualitative research / Speaker Interviews

The Operating Playbook for Qualitative Leaders: Inside Visa, Adobe, DSM-Firmenich & Aylo

by Kseniia PlyskaFebruary 13, 2026February 24, 20260

The New Mandate for Qualitative Leaders: Embedding Intelligence, Accountability, and AI Discipline Introduction Qualitative research is no longer judged by the richness of its findings …

Video Interview: Reshaping UX Research — Adaptability and Rigor at Verizon Connect
Latest / speaker interview / UX360

Video Interview: Reshaping UX Research — Adaptability and Rigor at Verizon Connect

by Kseniia PlyskaFebruary 11, 2026February 12, 20260

Reshaping the Discipline: Adaptability and Rigour in UX Research  UX as a discipline is evolving — not disappearing, not being replaced, but reshaping itself in …

Inside Volkswagen’s Approach to Modern Consumer Insight
Latest / QUAL360 / qualitative research / Speaker Interviews

Inside Volkswagen’s Approach to Modern Consumer Insight

by Kseniia PlyskaJanuary 26, 20260

Inside Volkswagen’s Approach to Modern Consumer Insight QUAL360: Without giving too much away – what is the core message of your talk and what would …

AI in Qualitative Research: Speeding Insights at REWE International AG
Latest / QUAL360

AI in Qualitative Research: Speeding Insights at REWE International AG

by Kseniia PlyskaDecember 19, 20250

AI in Qualitative Research: Speeding Insights at REWE International AG Editor’s note: In the lead-up to Qual360 Europe 2026, Dominik Pavlisin, Group Leader Shopper Marketing …

Breaking the UX Ceiling: UX Career Growth & UX Leadership Lessons from a Fortune 500 Design Executive
Latest / speaker interview / UX Careers / UX360

Breaking the UX Ceiling: UX Career Growth & UX Leadership Lessons from a Fortune 500 Design Executive

by Kseniia PlyskaDecember 1, 2025December 1, 20250

Breaking the UX Ceiling: UX Career Growth & UX Leadership Lessons from a Fortune 500 Design Executive Wolfgang Bremer is a German-Canadian design leader with …

UX360 Research Summit expands to the U.S. in 2026 in Partnership with SCAD
Latest / UX360

UX360 Research Summit expands to the U.S. in 2026 in Partnership with SCAD

by Kseniia PlyskaNovember 5, 2025November 12, 20250

UX360 Research Summit expands to the U.S. in 2026 in Partnership with SCAD Merlien Institute and SCAD Collaborate on bringing the highly successful UX360 Research …

Global Brand Strategy Done Right: Lessons from Philip Morris International
Featured / Latest / MENA / MRMW / speaker interview

Global Brand Strategy Done Right: Lessons from Philip Morris International

by Kseniia PlyskaOctober 6, 20250

Global Brand Strategy Done Right: Lessons from Philip Morris International Editor’s note: In the lead-up to MRMW MENA 2025 in Dubai, we are spotlighting thought …

Cybersecurity as a Strategic Priority at mBank: Harnessing Human-Centered Research for Impact
Latest / MRMW / Speaker Interviews

Cybersecurity as a Strategic Priority at mBank: Harnessing Human-Centered Research for Impact

by Kseniia PlyskaSeptember 17, 20250

Cybersecurity as a Strategic Priority at mBank: Harnessing Human-Centered Research for Impact MRMW: What motivates you to join the MRMW EU conference and what is …

Elevating Market Research: From Insight Generation to Strategic Impact
Latest / MRMW / Speaker Interviews

Elevating Market Research: From Insight Generation to Strategic Impact

by Kseniia PlyskaSeptember 11, 20250

Elevating Market Research: From Insight Generation to Strategic Impact MRMW EU 2025 Speaker Interview With the countdown to the annual MRMW EU gathering in Berlin, …

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UPCOMING EVENTS

MRMW Europe
Oct. 21 - 22 2026
Berlin - Germany
QUAL360 APAC
Nov. 3 - 4 2026
Singapore
Foto by Marija Zaric @Unsplash

Consumer privacy is the key to trusting brands

May 3, 2023June 5, 2023
Content Discovery Research: Why the Single-Touchpoint Model No Longer Works

Content Discovery Research: Why the Single-Touchpoint Model No Longer Works

July 14, 2026July 14, 2026

Merlien Institute has announced the nominees of its 3rd annual MRMW Awards

March 9, 2017June 26, 2026

What happens when a mobile phone reliant 23 year old goes back to 1997?

March 30, 2017March 15, 2023

Breaking Blue and Canon: hints and tips on how to use insight for public relations

April 3, 2017June 26, 2026
Content Discovery Research: Why the Single-Touchpoint Model No Longer Works

Content Discovery Research: Why the Single-Touchpoint Model No Longer Works

July 14, 2026July 14, 2026
UX360 Europe 2026 — AI, Real Users, and Research Leadership: What the Room Was Saying

UX360 Europe 2026 — AI, Real Users, and Research Leadership: What the Room Was Saying

July 13, 2026July 13, 2026
Qualitative Research Leadership in Times of Economic Uncertainty | QUAL360 APAC

Qualitative Research Leadership in Times of Economic Uncertainty | QUAL360 APAC

July 9, 2026July 9, 2026
How Insights Teams Can Lead Category Strategy — Lessons from Carlsberg Poland

Case Study: How Insights Teams Can Lead Category Strategy | Carlsberg Poland

June 16, 2026June 16, 2026
UX Research, AI and Human Judgment — When Speed is No Longer the Bottleneck

UX Research, AI and Human Judgment — When Speed is No Longer the Bottleneck

June 15, 2026
Diego Correa - 23876

We’re seeing the same tension play out in real time. AI is brilliant at helping us move faster – but…

Julia David - 23876

Looking forward to QUAL360 – especially to the discussions around the future role of qualitative insights. In practice, I see…

Shashank (Shawn) Bajpai - 23143

Looking forward to meeting you aswell

Jens Cornelissen - 23093

Hi everyone, some basic rules for engagement so this community is constructive and pleasant for everyone: - This community is…

Himanshu Sharma - 23093

Looking forward to meet industry peers and brands!

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