Go Broader, Not Just Deeper: AI in Qualitative Research with Yashan Cama
AI in qualitative research is creating new possibilities for teams looking to combine depth, scale and speed as business decision-making accelerates. For Yashan Cama, Head …
Category: QUAL360
AI Agents, Human Judgment: Rethinking Research at Cathay Pacific
AI agents in research are making work faster, but at Cathay Pacific speed is no longer the most interesting question. The harder challenge is deciding …
Continuous Consumer Intelligence: Turning Qualitative Insight into Better Decisions
Ahead of QUAL360 APAC 2026, Pandora’s Dario La Micela challenges a familiar assumption in qualitative research: that more research automatically leads to better decisions. More …
More Data, Less Understanding: Why Qualitative Research Is Making a Comeback
For years, qualitative research was treated as a method to use selectively: valuable, but too slow and costly to scale. AI was expected to push …
Research Leadership Under Uncertainty: Turning Insights into Confident Decisions
Research leadership under uncertainty is not about eliminating every doubt before acting. It is about creating enough clarity for teams to make responsible decisions while …
What B2B Customers Can’t Tell You: How Passive Data Is Rewriting Qualitative Research | QUAL360 APAC
Passive data — the behavioral signals customers leave rather than the answers they give — is quietly reshaping consumer research. AI is usually sold into …
Qualitative Research Leadership in Times of Economic Uncertainty | QUAL360 APAC
Qualitative research leadership in times of economic uncertainty demands more than resilience — it demands a fundamentally different operating model. When a research team faces …
QUAL360 North America 2026: the Evolving Role of Qualitative Research
QUAL360 North America: Human Insight, Decision-Making, and the Evolving Role of Qualitative Research Social Media Insights Review: Key Takeaways from Speakers, Attendees, and Industry Leaders …
QUAL360 Europe 2026 — A Social Media Review
QUAL360 Europe 2026 — A Social Media Review Where AI, Human Judgment, and Cultural Insight Are Shaping the Future of Qualitative Research QUAL360 Europe 2026 …
AI / QUAL360 / White Papers
Why human understanding becomes the competitive edge in AI-driven marketing
The Human Spark Why human understanding becomes the competitive edge in AI-driven marketing By Tom De Ruyck, Chief Growth Officer at Human8 and Katia Pallini, …