From Fast Scores to Human Context: AI in Qualitative Research at PepsiCo
AI in qualitative research is changing how quickly researchers can gather evidence and how widely they can explore consumer experiences. Yet faster answers are not …
Category: research innovation
QUAL360 / qualitative research / research innovation / Speaker Interviews / User Experience Research
Continuous UX Research: Joy Lee on Managing Design Risk
Continuous UX research offers a different way to approach one of the most persistent challenges in product development: how can teams make confident design decisions …
Life-Centred Research: Lessons from the Himalayas on Place, Community and Ecology
Life-centred research invites qualitative researchers to look beyond individual needs and behaviours to the places, communities and living systems that shape people’s experiences. Understanding a …
Designing for Many: Qualitative Research in Healthcare Innovation
Qualitative research in healthcare cannot rely on a single way of defining or understanding an audience. The people who matter, the evidence required and the …