Go Broader, Not Just Deeper: AI in Qualitative Research with Yashan Cama
AI in qualitative research is creating new possibilities for teams looking to combine depth, scale and speed as business decision-making accelerates. For Yashan Cama, Head …
Category: qualitative research
AI Agents, Human Judgment: Rethinking Research at Cathay Pacific
AI agents in research are making work faster, but at Cathay Pacific speed is no longer the most interesting question. The harder challenge is deciding …
Continuous Consumer Intelligence: Turning Qualitative Insight into Better Decisions
Ahead of QUAL360 APAC 2026, Pandora’s Dario La Micela challenges a familiar assumption in qualitative research: that more research automatically leads to better decisions. More …
More Data, Less Understanding: Why Qualitative Research Is Making a Comeback
For years, qualitative research was treated as a method to use selectively: valuable, but too slow and costly to scale. AI was expected to push …
Research Leadership Under Uncertainty: Turning Insights into Confident Decisions
Research leadership under uncertainty is not about eliminating every doubt before acting. It is about creating enough clarity for teams to make responsible decisions while …
Qualitative Research Leadership in Times of Economic Uncertainty | QUAL360 APAC
Qualitative research leadership in times of economic uncertainty demands more than resilience — it demands a fundamentally different operating model. When a research team faces …
QUAL360 North America 2026: the Evolving Role of Qualitative Research
QUAL360 North America: Human Insight, Decision-Making, and the Evolving Role of Qualitative Research Social Media Insights Review: Key Takeaways from Speakers, Attendees, and Industry Leaders …
The Operating Playbook for Qualitative Leaders: Inside Visa, Adobe, DSM-Firmenich & Aylo
The New Mandate for Qualitative Leaders: Embedding Intelligence, Accountability, and AI Discipline Introduction Qualitative research is no longer judged by the richness of its findings …
How OCBC Leverages Qual Research to Drive CX Excellence
Beyond Post-Purchase Surveys: How OCBC Leverages Qual Research to Drive CX Excellence As the leading conference for market research excellence and innovation in the Asia-Pacific …
DSM-Firmenich on Human-Centered Qualitative Research That Shapes Decisions
DSM-Firmenich on Human-Centered Qualitative Research That Shapes Decisions At Qual360 North America, the world’s leading voices in qualitative research share how they turn observations into …