From Fast Scores to Human Context: AI in Qualitative Research at PepsiCo
AI in qualitative research is changing how quickly researchers can gather evidence and how widely they can explore consumer experiences. Yet faster answers are not …
Category: qualitative research
QUAL360 / qualitative research / research innovation / Speaker Interviews / User Experience Research
Continuous UX Research: Joy Lee on Managing Design Risk
Continuous UX research offers a different way to approach one of the most persistent challenges in product development: how can teams make confident design decisions …
Life-Centred Research: Lessons from the Himalayas on Place, Community and Ecology
Life-centred research invites qualitative researchers to look beyond individual needs and behaviours to the places, communities and living systems that shape people’s experiences. Understanding a …
Designing for Many: Qualitative Research in Healthcare Innovation
Qualitative research in healthcare cannot rely on a single way of defining or understanding an audience. The people who matter, the evidence required and the …
Go Broader, Not Just Deeper: AI in Qualitative Research with Yashan Cama
AI in qualitative research is creating new possibilities for teams looking to combine depth, scale and speed as business decision-making accelerates. For Yashan Cama, Head …
AI Agents, Human Judgment: Rethinking Research at Cathay Pacific
AI agents in research are making work faster, but at Cathay Pacific speed is no longer the most interesting question. The harder challenge is deciding …
Continuous Consumer Intelligence: Turning Qualitative Insight into Better Decisions
Ahead of QUAL360 APAC 2026, Pandora’s Dario La Micela challenges a familiar assumption in qualitative research: that more research automatically leads to better decisions. More …
More Data, Less Understanding: Why Qualitative Research Is Making a Comeback
For years, qualitative research was treated as a method to use selectively: valuable, but too slow and costly to scale. AI was expected to push …
Research Leadership Under Uncertainty: Turning Insights into Confident Decisions
Research leadership under uncertainty is not about eliminating every doubt before acting. It is about creating enough clarity for teams to make responsible decisions while …
Qualitative Research Leadership in Times of Economic Uncertainty | QUAL360 APAC
Qualitative research leadership in times of economic uncertainty demands more than resilience — it demands a fundamentally different operating model. When a research team faces …