Designing for Many: Qualitative Research in Healthcare Innovation
Qualitative research in healthcare cannot rely on a single way of defining or understanding an audience. The people who matter, the evidence required and the …
Category: Speaker Interviews
Go Broader, Not Just Deeper: AI in Qualitative Research with Yashan Cama
AI in qualitative research is creating new possibilities for teams looking to combine depth, scale and speed as business decision-making accelerates. For Yashan Cama, Head …
AI Agents, Human Judgment: Rethinking Research at Cathay Pacific
AI agents in research are making work faster, but at Cathay Pacific speed is no longer the most interesting question. The harder challenge is deciding …
From Research Output to Strategic Intelligence: 5 Shifts Reshaping the Insights Function
What six MRMW Europe 2026 conversations reveal about moving from research delivery to influence, adaptability and anticipation. Producing good research is no longer the whole …
Continuous Consumer Intelligence: Turning Qualitative Insight into Better Decisions
Ahead of QUAL360 APAC 2026, Pandora’s Dario La Micela challenges a familiar assumption in qualitative research: that more research automatically leads to better decisions. More …
Redesigning the Insight Function: How AXA Germany Turns Data Into Decisions
Redesigning the insight function is becoming the defining task for insight leaders: deciding how the team is structured, who holds decision rights, and where AI …
From Insight to Impact: How eBay Makes the Human Voice Impossible to Ignore
Emilia Torres, eBay Live Consumer Insights Associate Manager, and Tanya Ozuns, Head of Consumer Insights Germany at eBay, have spent the past few years testing …
Globally Wired, Locally Tuned: Rewiring Insights for the Age of Agile Intelligence | De’Longhi Group
Rewiring insights for the age of agile intelligence means solving a paradox that most global brands know well: how to stay globally wired and locally …
Geopolitical Risk in Market Research: What Insights Teams Need to Know Now | Oxford Economics
Geopolitical risk in market research is real, growing, and increasingly difficult to ignore. Martina Bozadzhieva, Managing Director of Macro and Investor Services at Oxford Economics, …
10 Senior UX Leaders on Where the Profession Is Heading in 2026
Insights from Google, Maersk, Nestlé, DHL, and more UX in 2026 is shifting in ways that go beyond AI — and the people who see …