How IKEA Scales AI to Power Competitive Pricing: From Data to Decisions
How IKEA Scales AI to Power Competitive Pricing: From Data to Decisions In a standout presentation at MRMW EU 2023, IKEA’s Oya Ünlü (Global Head …
Category: AI
AI / UX360 / White Papers
CREATE, SHOW, TEST: Optimizing freenet’s digital assets with the “digital experience Sandbox”
CREATE, SHOW, TEST: Optimizing freenet’s digital assets with the “digital experience Sandbox” This whitepaper presents key findings from a user experience research initiative conducted by …
AI / UX360 / White Papers
How Remote AI-Moderated UX Testing Helps Product Teams Stay Ahead
Ahead of UX360 EU Berlin, we sat down with Bolt Insight to explore how UX research is evolving in the age of AI—and why remote …
AI / UX360 / White Papers
How Will AI Impact UX Research Development in the Next Ten Years?
How Will AI Impact UX Research Development in the Next Ten Years? Ahead of UX360 EU Berlin, we sat down with Vadim Danilov, SaaS Development …
Why qualitative UX research is one of the best use cases for AI
Why qualitative UX research is one of the best use cases for AI A white paper from Knit There are probably hundreds of use cases …
AI / Consumer Insight / MRMW / White Papers
Top 5 Areas Where Conversational Research is Beneficial in 2024: Transforming Consumer Insights with AI
Top 5 Areas Where Conversational Research is Beneficial in 2024: Transforming Consumer Insights with AI Since the launch of ChatGPT, consumer research has transformed dramatically. …
AI / Consumer Insight / Featured / Latest / MRMW / Speaker Interviews
Navigating Technological Advancements and Category Blurring: Challenges and Opportunities in the Wellness Spectrum
Navigating Technological Advancements and Category Blurring: Challenges and Opportunities in the Wellness Spectrum Interview with MRMW EU Speaker- Gaspar Bronstein, Director of Research & Insights, …
AI Skills vs. Human Skills: The Impact Of AI On New Skill Requirements And Developments In Market Research
AI Skills VS Human Skills: The Impact of AI on new skill requirements and developments in Market Research Over the last few weeks, we held …