Predictive UX Research: Sebastian Syperek on AI, Digital Twins and Real Data
Predictive UX research raises a question that becomes more important as artificial intelligence develops: can a model anticipate what real people will do, or does …
Category: AI
UX Research Rules Worth Breaking: Jen Blatz on AI and Research Fundamentals
UX research rules worth breaking are not necessarily the fundamentals that make research reliable. Sometimes, they are the familiar habits, methods and deliverables that researchers …
From Fast Scores to Human Context: AI in Qualitative Research at PepsiCo
AI in qualitative research is changing how quickly researchers can gather evidence and how widely they can explore consumer experiences. Yet faster answers are not …
AI / case studies / QUAL360 / White Papers
What LGBTQ+ Research in Football Taught Us About Consumer Honesty
Marcus Lim, Client Development Director APAC, Bolt Insight Consumer research has never been more sophisticated. The tools, the scale, the speed. And yet the most …
AI / MRMW / White Papers
How to build an Active Intelligence system: The Four-Stage Roadmap
Building an active intelligence system is a four-stage progression: Unify (create a single, AI accessible knowledge base), Democratize (let any team self-serve answers), Synthesize (connect …
Go Broader, Not Just Deeper: AI in Qualitative Research with Yashan Cama
AI in qualitative research is creating new possibilities for teams looking to combine depth, scale and speed as business decision-making accelerates. For Yashan Cama, Head …
AI / MRMW / White Papers
Hybrid AI-Led Post-Launch Study with Pharmacists to Inform Further Investments
This case study explores an AI-led post-launch study conducted with pharmacists to inform further investment decisions. The Problem Statement After launch, the key questions for …
More Data, Less Understanding: Why Qualitative Research Is Making a Comeback
For years, qualitative research was treated as a method to use selectively: valuable, but too slow and costly to scale. AI was expected to push …
What B2B Customers Can’t Tell You: How Passive Data Is Rewriting Qualitative Research | QUAL360 APAC
Passive data — the behavioral signals customers leave rather than the answers they give — is quietly reshaping consumer research. AI is usually sold into …
The Future of UX Design in the Post-Screen Era
AI Is Not Replacing UX — It Is Changing What UX Values: The Future of UX Design in the Post-Screen Era For years, UX teams …