Leading the Technology Revolution in Market Research and Qualitative Techniques
Turning Consumer Insights into Hyper-Personalized Experiences at Scale Expert Insights from Sushil Katdare, CX Director, Greater China & Intercontinental Region at GSK Sushil Katdare is …
QUAL360 APAC 2024 – Transforming Qualitative Research with AI, Empathy, and Creativity This November, Singapore hosted QUAL360 APAC 2024, an extraordinary gathering of qualitative researchers, …
AI’s Transformative Power: How Artificial Intelligence is Revolutionizing Market Research In today’s rapidly evolving market, Artificial Intelligence (AI) is revolutionizing how we conduct market research. …
Top 5 Areas Where Conversational Research is Beneficial in 2024: Transforming Consumer Insights with AI Since the launch of ChatGPT, consumer research has transformed dramatically. …
Navigating Technological Advancements and Category Blurring: Challenges and Opportunities in the Wellness Spectrum Interview with MRMW EU Speaker- Gaspar Bronstein, Director of Research & Insights, …
Behind the Scenes at MRMW Europe 2024: Insights and Strategies from IKEA. Interview with Joel Renkema and Sofia Bergström who will present at the upcoming …
The case study “Mastering simplicity in an overly complex world” summing up how deep consumer insights helped shape Pure Leaf’s “No is beautiful campaign” was …
As consumer needs are evolving at a record pace, CPG companies must be able to follow suit 2020 is year that will go down in …
The changes caused by the pandemic over the past year have made it very challenging for marketers to know how to reach out to consumers. …
What makes successful companies with 100 years of history adjust their business model and become more consumer-centric? Today, more and more companies realize the need …
