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July 15, 2026
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Merlien: The portal for your latest market research and consumer insight news from the MRMW, Qual360 and UX360 conference series.

Merlien: The portal for your latest market research and consumer insight news from the MRMW, Qual360 and UX360 conference series.

Leading the Technology Revolution in Market Research and Qualitative Techniques

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Category: Featured

How Coca-Cola Measures Real-World UX: Turning Physical Experience into Business Impact
AI / Featured / speaker interview

How Coca-Cola Measures Real-World UX: Turning Physical Experience into Business Impact

by Kseniia PlyskaMarch 5, 2026March 16, 20260

Coca‑Cola UX: Turning Emotional and Physical Experiences into Measurable Impact As the leading platform for insights and innovation in user experience research, UX360 North America …

Qual360 APAC 2025 – A Social Media Review
Featured / QUAL360

Qual360 APAC 2025 – A Social Media Review

by Kseniia PlyskaDecember 12, 2025December 16, 20250

Qual360 APAC 2025 – A Social Media Review Qual Research Reimagined: Where Human Stories Meet AI Innovation Singapore once again brought together Asia’s most forward-thinking …

Global Brand Strategy Done Right: Lessons from Philip Morris International
Featured / Latest / MENA / MRMW / speaker interview

Global Brand Strategy Done Right: Lessons from Philip Morris International

by Kseniia PlyskaOctober 6, 20250

Global Brand Strategy Done Right: Lessons from Philip Morris International Editor’s note: In the lead-up to MRMW MENA 2025 in Dubai, we are spotlighting thought …

eBay Case Study: Turning Insights Teams into Strategic Partners for Business Impact
Featured / MRMW / speaker interview / strategic impact

eBay Case Study: Turning Insights Teams into Strategic Partners for Business Impact

by Kseniia PlyskaSeptember 18, 20250

eBay Case Study: Turning Insights Teams into Strategic Partners for Business Impact Editor’s note: In the lead-up to MRMW EU 2025, Tanya Ozuns, Head of …

Market Research with AI: Flipkart’s Insights on Accelerating Discovery
AI / Featured / Latest / MENA / MRMW / speaker interview

Market Research with AI: Flipkart’s Insights on Accelerating Discovery

by Kseniia PlyskaSeptember 4, 2025October 3, 20250

Market Research with AI: Flipkart’s Insights on Accelerating Discovery Editor’s note: In the lead-up to MRMW MENA 2025 in Dubai, we are spotlighting thought leadership …

AI-Driven Qualitative Research: What Google is Bringing to QUAL360 APAC
Featured / Latest / QUAL360 / qualitative research

AI-Driven Qualitative Research: What Google is Bringing to QUAL360 APAC

by Kseniia PlyskaAugust 13, 20250

AI-Driven Qualitative Research: What Google is Bringing to QUAL360 APAC QUAL360 APAC interview with Yashan Cama, Head of Brand & Consumer Insights, APAC, Google QUAL360: …

Evolving the Insights Team: The Future of Strategic Consumer Insights
Featured / Latest / MRMW / Speaker Interviews

Evolving the Insights Team: The Future of Strategic Consumer Insights

by Kseniia PlyskaAugust 13, 20250

Evolving the Insights Team: The Future of Strategic Consumer Insights MRMW EU interview with Natasa Jovanovic, Head of Strategy & Insights, Scandinavian Tobacco Group MRMW: …

Open Banking Design: Insights from Standard Chartered
design / Featured / Latest / QUAL360 / qualitative research / speaker interview

Open Banking Design: Insights from Standard Chartered

by Kseniia PlyskaJuly 11, 20250

Open Banking Design: Insights from Standard Chartered Editor’s note: Cindy Liew is Director of Design at Standard Chartered Bank and will be presenting at QUAL360 …

Navigating Disruption in the Insight Industry: BNY’s Vision  for the Future
Featured / Latest / QUAL360 / qualitative research

Navigating Disruption in the Insight Industry: BNY’s Vision for the Future

by Kseniia PlyskaJune 30, 2025July 2, 20250

Navigating Disruption in the Insight Industry: BNY’s Vision for the Future Fabian Khoshbakht will be speaking at QUAL360 in Singapore, bringing over 25 years of …

Youth Qual Research: Balancing Human Insight and Technology at Globe Group
Featured / human insight & tech / QUAL360 / speaker interview

Youth Qual Research: Balancing Human Insight and Technology at Globe Group

by Kseniia PlyskaJune 23, 2025June 30, 20250

Youth Qual Research: Balancing Human Insight and Technology at Globe Group Editor’s Note: Abel Capco is Head of Insights Business Partners, Customer Intelligence at Globe …

Posts pagination

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UPCOMING EVENTS

MRMW Europe
Oct. 21 - 22 2026
Berlin - Germany
QUAL360 APAC
Nov. 3 - 4 2026
Singapore
Foto by Marija Zaric @Unsplash

Consumer privacy is the key to trusting brands

May 3, 2023June 5, 2023
Content Discovery Research: Why the Single-Touchpoint Model No Longer Works

Content Discovery Research: Why the Single-Touchpoint Model No Longer Works

July 14, 2026July 14, 2026

Merlien Institute has announced the nominees of its 3rd annual MRMW Awards

March 9, 2017June 26, 2026

What happens when a mobile phone reliant 23 year old goes back to 1997?

March 30, 2017March 15, 2023

Breaking Blue and Canon: hints and tips on how to use insight for public relations

April 3, 2017June 26, 2026
Content Discovery Research: Why the Single-Touchpoint Model No Longer Works

Content Discovery Research: Why the Single-Touchpoint Model No Longer Works

July 14, 2026July 14, 2026
UX360 Europe 2026 — AI, Real Users, and Research Leadership: What the Room Was Saying

UX360 Europe 2026 — AI, Real Users, and Research Leadership: What the Room Was Saying

July 13, 2026July 13, 2026
Qualitative Research Leadership in Times of Economic Uncertainty | QUAL360 APAC

Qualitative Research Leadership in Times of Economic Uncertainty | QUAL360 APAC

July 9, 2026July 9, 2026
How Insights Teams Can Lead Category Strategy — Lessons from Carlsberg Poland

Case Study: How Insights Teams Can Lead Category Strategy | Carlsberg Poland

June 16, 2026June 16, 2026
UX Research, AI and Human Judgment — When Speed is No Longer the Bottleneck

UX Research, AI and Human Judgment — When Speed is No Longer the Bottleneck

June 15, 2026
Diego Correa - 23876

We’re seeing the same tension play out in real time. AI is brilliant at helping us move faster – but…

Julia David - 23876

Looking forward to QUAL360 – especially to the discussions around the future role of qualitative insights. In practice, I see…

Shashank (Shawn) Bajpai - 23143

Looking forward to meeting you aswell

Jens Cornelissen - 23093

Hi everyone, some basic rules for engagement so this community is constructive and pleasant for everyone: - This community is…

Himanshu Sharma - 23093

Looking forward to meet industry peers and brands!

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