AI Agents, Human Judgment: Rethinking Research at Cathay Pacific
AI agents in research are making work faster, but at Cathay Pacific speed is no longer the most interesting question. The harder challenge is deciding …
Tag: Speaker Interview
Haleon on Bringing Analytics and Insights Together to Drive Business Growth
Bringing analytics and insights together to drive business growth sounds like a mandate every insights leader already owns — the harder truth is the gap …
Continuous Consumer Intelligence: Turning Qualitative Insight into Better Decisions
Ahead of QUAL360 APAC 2026, Pandora’s Dario La Micela challenges a familiar assumption in qualitative research: that more research automatically leads to better decisions. More …
More Data, Less Understanding: Why Qualitative Research Is Making a Comeback
For years, qualitative research was treated as a method to use selectively: valuable, but too slow and costly to scale. AI was expected to push …
Research Leadership Under Uncertainty: Turning Insights into Confident Decisions
Research leadership under uncertainty is not about eliminating every doubt before acting. It is about creating enough clarity for teams to make responsible decisions while …
Redesigning the Insight Function: How AXA Germany Turns Data Into Decisions
Redesigning the insight function is becoming the defining task for insight leaders: deciding how the team is structured, who holds decision rights, and where AI …
From Insight to Impact: How eBay Makes the Human Voice Impossible to Ignore
Emilia Torres, eBay Live Consumer Insights Associate Manager, and Tanya Ozuns, Head of Consumer Insights Germany at eBay, have spent the past few years testing …
Globally Wired, Locally Tuned: Rewiring Insights for the Age of Agile Intelligence | De’Longhi Group
Rewiring insights for the age of agile intelligence means solving a paradox that most global brands know well: how to stay globally wired and locally …
Geopolitical Risk in Market Research: What Insights Teams Need to Know Now | Oxford Economics
Geopolitical risk in market research is real, growing, and increasingly difficult to ignore. Martina Bozadzhieva, Managing Director of Macro and Investor Services at Oxford Economics, …
Content Discovery Research: Why the Single-Touchpoint Model No Longer Works
Content discovery research has exposed a gap that most measurement frameworks have not yet closed. Warner Bros. Discovery’s latest research, based on a 10,000-respondent study, …