From Insight to Identity: Rethinking the Role of Market Research in Brand Strategy
From Insight to Identity: Rethinking the Role of Market Research in Brand Strategy As the leading platform for market research innovation in Asia-Pacific, MRMW APAC …
Tag: Speaker Interview
How Coca-Cola Measures Real-World UX: Turning Physical Experience into Business Impact
Coca‑Cola UX: Turning Emotional and Physical Experiences into Measurable Impact As the leading platform for insights and innovation in user experience research, UX360 North America …
How Maersk Turns Customer Insights into Business Strategy in APAC
How Maersk Turns Customer Insights into Business Strategy in APAC As the leading conference for market research innovation and strategic insight in the Asia-Pacific region, …
Embedding UX Research Across AI-Enhanced Design Systems
Embedding UX Research Across AI-Enhanced Design Systems As UX evolves toward AI-enhanced, adaptive systems, embedding research directly into design has never been more critical. Ahead …
The Operating Playbook for Qualitative Leaders: Inside Visa, Adobe, DSM-Firmenich & Aylo
The New Mandate for Qualitative Leaders: Embedding Intelligence, Accountability, and AI Discipline Introduction Qualitative research is no longer judged by the richness of its findings …
Unlocking Strategic Value from Data: Insights from Maybank at MRMW APAC 2026
Unlocking Strategic Value from Data: Insights from Maybank at MRMW APAC 2026 At MRMW APAC 2026, market research leaders will explore how insight teams can …
How OCBC Leverages Qual Research to Drive CX Excellence
Beyond Post-Purchase Surveys: How OCBC Leverages Qual Research to Drive CX Excellence As the leading conference for market research excellence and innovation in the Asia-Pacific …
Video Interview: Reshaping UX Research — Adaptability and Rigor at Verizon Connect
Reshaping the Discipline: Adaptability and Rigour in UX Research UX as a discipline is evolving — not disappearing, not being replaced, but reshaping itself in …
DSM-Firmenich on Human-Centered Qualitative Research That Shapes Decisions
DSM-Firmenich on Human-Centered Qualitative Research That Shapes Decisions At Qual360 North America, the world’s leading voices in qualitative research share how they turn observations into …
Making Existing Products Work Harder: How qual research unlocks opportunity in mature products
Making Existing Products Work Harder: How qual research unlocks opportunity in mature products At Qual360, we bring together experienced practitioners who are shaping how qualitative …