Driving Experience Design Research: Insights from Novo Nordisk at QUAL360 EU
Driving Experience Design Research: Insights from Novo Nordisk at QUAL360 As we approach the upcoming Qual360- Qualitative Research Summit in Berlin, we had the pleasure …
Category: qualitative research
The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence?
The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence? As AI and machine learning reshape qualitative research, the real question isn’t just …
The Rise of Conversational AI in Market Research
The Rise of Conversational AI in Market Research In a world where instant responses and personalised experiences are the norm, traditional market research methods like …
Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina
Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina QUAL360 APAC Speaker Interview with Jan Bacani, Group Manager, Universal Robina In the lead-up …
Unlocking How Mercedes-Benz Leverages AI in Qualitative Research
QUAL360 APAC presentation highlight: Unlocking How Mercedes-Benz Leverages AI in Qualitative Research Discover how Mercedes leverages AI, specifically large language models (LLMs) in analyzing qualitative …
QUAL360 APAC PRESENTATION- Accessing Hard-to-Reach Populations in Asia with Digital Tools from Daraz (Alibaba Group)
Discover the challenges of user research in South Asia through Valerie Tham’s insightful video presentation from Daraz (Alibaba Group). In our presentation highlight, Valerie Tham, …
Advancing Social Media Research at Nestle – Speaker Interview with Frank Gregory
Advancing Social Media Research at Nestle Social media research has made a huge impact on how organisations can better understand their stakeholders. Now AI is …
Maximizing Insights: Big Data in Qualitative Research
Maximizing Insights: Leveraging Big Data in Qualitative Research The use of big data in qualitative research has become increasingly popular and relevant in recent years. …
Balancing Human Insight and AI in Qualitative Research
AI and Human Analysis Working Together to Create a New Era in Qualitative Research We are excited to have Marissa Bell from Reddit join us …
Solving the segmentation challenge at Warner Bros Discovery
In the lead up to our Qual360 2024 tour, we are re-living the best of 2023. One of the highest rated presentations by our audience …