A journey in connecting changing customer perceptions with Microsoft
The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are …
Leading the Technology Revolution in Market Research and Qualitative Techniques
The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are …
The changes caused by the pandemic over the past year have made it very challenging for marketers to know how to reach out to consumers. …
In the run-up to MRMW 2021, we spoke with one of the key speakers, Mac Smith, Head of User Research, Core Search at Google about his challenging …
As part of our pre-conference interviews, we recently spoke with one of the speakers of MRMW EU 2020 Virtual, Jessica Percival, Research Analyst at Twitter. She …
The MRMW EU 2020 Virtual event is happening next week on December 1-2 and as part of our pre-conference interviews, we recently spoke with Marcel Paquay, …
The MRMW NA 2020 Virtual event is happening this week on the 30th September and 1st October and amongst our key speakers from leading global …
The MRMW NA 2020 Virtual conference is just 2 weeks away and as a part of our pre-conference interviews, we recently spoke with Charanya Kannan, …
Why being surrounded with so many technological advancements we still end up using traditional methods of market research? What gets in the way of innovation …
There has been a lot of buzz about the new approaches start-ups bring to consumer insights and how more tech savvy, agile companies build their …
Social (media) data combined with passive data from users’ personal devices have become a valuable and frequently used source of information for market researchers. However, …