UX Research Beyond Personas: Bhu Nyström-Kandola on AI, Leadership and Change
UX research beyond personas raises a familiar but increasingly important question: when do the categories researchers use to understand people begin to limit what they …
Category: UX360
Predictive UX Research: Sebastian Syperek on AI, Digital Twins and Real Data
Predictive UX research raises a question that becomes more important as artificial intelligence develops: can a model anticipate what real people will do, or does …
UX Research Rules Worth Breaking: Jen Blatz on AI and Research Fundamentals
UX research rules worth breaking are not necessarily the fundamentals that make research reliable. Sometimes, they are the familiar habits, methods and deliverables that researchers …
UX360 Europe 2026 — AI, Real Users, and Research Leadership: What the Room Was Saying
UX360 Europe 2026 has wrapped in Berlin — two days that gave the UX research leadership community plenty to think about. “AI is no longer …
UX Research, AI and Human Judgment — When Speed is No Longer the Bottleneck
UX Research, AI and Human Judgment — When Speed is No Longer the Bottleneck For most UX teams, AI arrived as a productivity story. Faster …
10 Senior UX Leaders on Where the Profession Is Heading in 2026
Insights from Google, Maersk, Nestlé, DHL, and more UX in 2026 is shifting in ways that go beyond AI — and the people who see …
Fintech UX Design in Regulated Industries: Why the Interface Is Not Enough
Fintech UX Design in Regulated Industries: Why the Interface Is Not Enough Most UX frameworks were built for consumer products. Chemsseddine Salem has spent his …
The Most Important UX Skill in 2026 Goes Beyond AI | Maersk
The Most Important UX Skill in 2026 Goes Beyond AI | Maersk Twenty years into a career built on understanding people, Karen Reilly still believes …
From Design Function to Strategic Business Partner: The Evolution of UX
From Design Function to Strategic Business Partner: The Evolution of UX UX is evolving from a delivery function into a strategic organizational capability, changing what …
The Future of UX Design in the Post-Screen Era
AI Is Not Replacing UX — It Is Changing What UX Values: The Future of UX Design in the Post-Screen Era For years, UX teams …