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October 15, 2026
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Merlien: The portal for your latest market research and consumer insight news from the MRMW, Qual360 and UX360 conference series.

Merlien: The portal for your latest market research and consumer insight news from the MRMW, Qual360 and UX360 conference series.

Leading the Technology Revolution in Market Research and Qualitative Techniques

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Category: Speaker Interviews

From Design Function to Strategic Business Partner: The Evolution of UX
Speaker Interviews / UX360

From Design Function to Strategic Business Partner: The Evolution of UX

by Kseniia PlyskaJune 1, 2026June 1, 20260

From Design Function to Strategic Business Partner: The Evolution of UX UX is evolving from a delivery function into a strategic organizational capability, changing what …

Strengthening UX Research: What UX leaders are changing to stay relevant
social media review / Speaker Interviews / UX360

Strengthening UX Research: What UX leaders are changing to stay relevant

by Kseniia PlyskaMarch 31, 2026March 31, 20260

Strengthening UX Research: What Coca-Cola, Yahoo, ADP & The Weather Company Are Rebuilding to Stay Relevant UX research is not lacking recognition. In most product …

4 Strategic Shifts Redefining Insights Leadership at A.P. Moller – Maersk, Maybank, OCBC & VIVAIA 
CX / MRMW / Speaker Interviews

4 Strategic Shifts Redefining Insights Leadership at A.P. Moller – Maersk, Maybank, OCBC & VIVAIA 

by Kseniia PlyskaMarch 19, 2026March 19, 20260

4 Strategic Shifts Redefining Insights Leadership at A.P. Moller – Maersk, Maybank, OCBC & VIVAIA  A new operating model for insights is emerging across APAC …

The Operating Playbook for Qualitative Leaders: Inside Visa, Adobe, DSM-Firmenich & Aylo
AI / Latest / QUAL360 / qualitative research / Speaker Interviews

The Operating Playbook for Qualitative Leaders: Inside Visa, Adobe, DSM-Firmenich & Aylo

by Kseniia PlyskaFebruary 13, 2026February 24, 20260

The New Mandate for Qualitative Leaders: Embedding Intelligence, Accountability, and AI Discipline Introduction Qualitative research is no longer judged by the richness of its findings …

Unlocking Strategic Value from Data: Insights from Maybank at MRMW APAC 2026
MRMW / Speaker Interviews

Unlocking Strategic Value from Data: Insights from Maybank at MRMW APAC 2026

by Kseniia PlyskaFebruary 12, 20260

Unlocking Strategic Value from Data: Insights from Maybank at MRMW APAC 2026 At MRMW APAC 2026, market research leaders will explore how insight teams can …

When Access Is Limited: Lessons in Qualitative Insight from Restricted Industries
QUAL360 / qualitative research / Speaker Interviews

When Access Is Limited: Lessons in Qualitative Insight from Restricted Industries

by Kseniia PlyskaFebruary 10, 20260

When Access Is Limited: Lessons in Qualitative Insight from Restricted Industries Each year, Qual360 North America brings together the world’s leading voices in qualitative research, …

Inside Volkswagen’s Approach to Modern Consumer Insight
Latest / QUAL360 / qualitative research / Speaker Interviews

Inside Volkswagen’s Approach to Modern Consumer Insight

by Kseniia PlyskaJanuary 26, 20260

Inside Volkswagen’s Approach to Modern Consumer Insight QUAL360: Without giving too much away – what is the core message of your talk and what would …

Cybersecurity as a Strategic Priority at mBank: Harnessing Human-Centered Research for Impact
Latest / MRMW / Speaker Interviews

Cybersecurity as a Strategic Priority at mBank: Harnessing Human-Centered Research for Impact

by Kseniia PlyskaSeptember 17, 20250

Cybersecurity as a Strategic Priority at mBank: Harnessing Human-Centered Research for Impact MRMW: What motivates you to join the MRMW EU conference and what is …

Strategic Collaborations in the Insights Industry: Powering Sustainable Brand Growth
MENA / MRMW / Speaker Interviews

Strategic Collaborations in the Insights Industry: Powering Sustainable Brand Growth

by Kseniia PlyskaSeptember 17, 2025October 3, 20250

Strategic Collaborations in the Insights Industry: Powering Sustainable Brand Growth Editor’s note: In the lead-up to MRMW MENA 2025 in Dubai, we are spotlighting thought …

Elevating Market Research: From Insight Generation to Strategic Impact
Latest / MRMW / Speaker Interviews

Elevating Market Research: From Insight Generation to Strategic Impact

by Kseniia PlyskaSeptember 11, 20250

Elevating Market Research: From Insight Generation to Strategic Impact MRMW EU 2025 Speaker Interview With the countdown to the annual MRMW EU gathering in Berlin, …

Posts pagination

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UPCOMING EVENTS

MRMW Europe
Oct. 21 - 22 2026
Berlin - Germany
QUAL360 APAC
Nov. 3 - 4 2026
Singapore
Foto by Marija Zaric @Unsplash

Consumer privacy is the key to trusting brands

May 3, 2023June 5, 2023
Marcus Lim of Bolt Insight – LGBTQ+ Research in Football and Consumer Honesty

What LGBTQ+ Research in Football Taught Us About Consumer Honesty

October 14, 2026

Merlien Institute has announced the nominees of its 3rd annual MRMW Awards

March 9, 2017June 26, 2026

What happens when a mobile phone reliant 23 year old goes back to 1997?

March 30, 2017March 15, 2023

Winners of 2017 MRMW Market Research Awards Announced

April 26, 2017March 15, 2023
QUAL360 Europe 2027 interview banner about qualitative research in healthcare featuring Mariana Helguera Martinez

Designing for Many: Qualitative Research in Healthcare Innovation

October 14, 2026October 14, 2026
Marcus Lim of Bolt Insight – LGBTQ+ Research in Football and Consumer Honesty

What LGBTQ+ Research in Football Taught Us About Consumer Honesty

October 14, 2026
How to build an Active Intelligence system

How to build an Active Intelligence system: The Four-Stage Roadmap

October 9, 2026October 9, 2026
Yashan Cama of Google discussing AI in qualitative research at QUAL360 APAC 2026

Go Broader, Not Just Deeper: AI in Qualitative Research with Yashan Cama

October 8, 2026October 8, 2026
Hybrid AI-Led Post-Launch Study with Pharmacists to Inform Further Investments

Hybrid AI-Led Post-Launch Study with Pharmacists to Inform Further Investments

October 1, 2026October 5, 2026
Diego Correa - 23876

We’re seeing the same tension play out in real time. AI is brilliant at helping us move faster – but…

Julia David - 23876

Looking forward to QUAL360 – especially to the discussions around the future role of qualitative insights. In practice, I see…

Shashank (Shawn) Bajpai - 23143

Looking forward to meeting you aswell

Jens Cornelissen - 23093

Hi everyone, some basic rules for engagement so this community is constructive and pleasant for everyone: - This community is…

Himanshu Sharma - 23093

Looking forward to meet industry peers and brands!

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