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July 19, 2026
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Merlien: The portal for your latest market research and consumer insight news from the MRMW, Qual360 and UX360 conference series.

Merlien: The portal for your latest market research and consumer insight news from the MRMW, Qual360 and UX360 conference series.

Leading the Technology Revolution in Market Research and Qualitative Techniques

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Category: Speaker Interviews

Elevating Market Research: From Insight Generation to Strategic Impact
Latest / MRMW / Speaker Interviews

Elevating Market Research: From Insight Generation to Strategic Impact

by Kseniia PlyskaSeptember 11, 20250

Elevating Market Research: From Insight Generation to Strategic Impact MRMW EU 2025 Speaker Interview With the countdown to the annual MRMW EU gathering in Berlin, …

CRM Transformation in the Middle East: Estée Lauder on Consumer Insights in MENA
AI / Latest / MENA / MRMW / Speaker Interviews

CRM Transformation in the Middle East: Estée Lauder on Consumer Insights in MENA

by Kseniia PlyskaSeptember 1, 2025October 3, 20250

CRM Transformation in the Middle East: Estée Lauder on Consumer Insights in MENA Editor’s note: In the lead-up to MRMW MENA 2025 in Dubai, we …

Evolving the Insights Team: The Future of Strategic Consumer Insights
Featured / Latest / MRMW / Speaker Interviews

Evolving the Insights Team: The Future of Strategic Consumer Insights

by Kseniia PlyskaAugust 13, 20250

Evolving the Insights Team: The Future of Strategic Consumer Insights MRMW EU interview with Natasa Jovanovic, Head of Strategy & Insights, Scandinavian Tobacco Group MRMW: …

UX Design Leadership: Embedding a UX-Centric DNA in Enterprise
Speaker Interviews / UX360

UX Design Leadership: Embedding a UX-Centric DNA in Enterprise

by Kseniia PlyskaMay 7, 20250

UX Design Leadership: Embedding a UX-Centric DNA in Enterprise UX360 Indo-Pacific Speaker interview In anticipation of the UX360 Indo-Pacific conference — the first regional edition …

Mapping UX Research Competencies for Business Growth
Featured / Latest / Speaker Interviews / UX360

Mapping UX Research Competencies for Business Growth

by Kseniia PlyskaApril 25, 2025April 28, 20250

Mapping UX Research Competencies for Business Growth UX360 Talks with Elena Svergunenko, UX Research Director at Xsolla Elena Svergunenko serves as the UX Research Director …

Reframing Qualitative Research: Insights from UX Leaders at Banc Sabadell
Featured / Speaker Interviews / UX360

Reframing Qualitative Research: Insights from UX Leaders at Banc Sabadell

by Kseniia PlyskaApril 23, 20250

Reframing Qualitative Research: Insights from UX Leaders at Banc Sabadell As we head into UX360 in Berlin, we caught up with two of our featured …

On Internal UX and Opportunities for UX Researchers in 2025: Novo Nordisk
MRMW / Speaker Interviews

On Internal UX and Opportunities for UX Researchers in 2025: Novo Nordisk

by Jens CornelissenApril 4, 2025April 7, 20250

On Internal UX and Opportunities for UX Researchers in 2025 An interview with Novo Nordisk’s Leanne Waterton and Michelle Bergenholz Groth, who will present at …

The Power of Collaboration: Nestlé’s Insights on UX Research
Speaker Interviews / UX360

The Power of Collaboration: Nestlé’s Insights on UX Research

by Kseniia PlyskaMarch 13, 2025March 13, 20250

The Power of Collaboration: Nestlé’s Insights on UX Research Interview with UX360 Research Summit speaker- Giulia Angeletti, UX Research Lead at Nestle With a background …

From UX Craft to Product Strategy: A Google Expert’s Take on Evolving Industry Expectations
Featured / Latest / Speaker Interviews / UX360

From UX Craft to Product Strategy: A Google Expert’s Take on Evolving Industry Expectations

by Kseniia PlyskaMarch 13, 2025March 21, 20250

From UX Craft to Product Strategy: A Google Expert’s Take on Evolving Industry Expectations Utkarsh Seth is a Senior Staff UX Research Manager at Google. …

How Coke’s Agile Research Frameworks Redefine Brand Resilience in Crisis – Rara Naval’s Insights
Featured / Latest / MRMW / Speaker Interviews

How Coke’s Agile Research Frameworks Redefine Brand Resilience in Crisis – Rara Naval’s Insights

by Kseniia PlyskaMarch 12, 20250

How Coke’s Agile Research Frameworks Redefine Brand Resilience in Crisis – Rara Naval’s Insights Rara Naval has two decades of expertise in insights and strategy, …

Posts pagination

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UPCOMING EVENTS

MRMW Europe
Oct. 21 - 22 2026
Berlin - Germany
QUAL360 APAC
Nov. 3 - 4 2026
Singapore
Foto by Marija Zaric @Unsplash

Consumer privacy is the key to trusting brands

May 3, 2023June 5, 2023
Content Discovery Research: Why the Single-Touchpoint Model No Longer Works

Content Discovery Research: Why the Single-Touchpoint Model No Longer Works

July 14, 2026July 14, 2026

Merlien Institute has announced the nominees of its 3rd annual MRMW Awards

March 9, 2017June 26, 2026

What happens when a mobile phone reliant 23 year old goes back to 1997?

March 30, 2017March 15, 2023

Breaking Blue and Canon: hints and tips on how to use insight for public relations

April 3, 2017June 26, 2026
Content Discovery Research: Why the Single-Touchpoint Model No Longer Works

Content Discovery Research: Why the Single-Touchpoint Model No Longer Works

July 14, 2026July 14, 2026
UX360 Europe 2026 — AI, Real Users, and Research Leadership: What the Room Was Saying

UX360 Europe 2026 — AI, Real Users, and Research Leadership: What the Room Was Saying

July 13, 2026July 13, 2026
Qualitative Research Leadership in Times of Economic Uncertainty | QUAL360 APAC

Qualitative Research Leadership in Times of Economic Uncertainty | QUAL360 APAC

July 9, 2026July 16, 2026
How Insights Teams Can Lead Category Strategy — Lessons from Carlsberg Poland

Case Study: How Insights Teams Can Lead Category Strategy | Carlsberg Poland

June 16, 2026June 16, 2026
UX Research, AI and Human Judgment — When Speed is No Longer the Bottleneck

UX Research, AI and Human Judgment — When Speed is No Longer the Bottleneck

June 15, 2026
Diego Correa - 23876

We’re seeing the same tension play out in real time. AI is brilliant at helping us move faster – but…

Julia David - 23876

Looking forward to QUAL360 – especially to the discussions around the future role of qualitative insights. In practice, I see…

Shashank (Shawn) Bajpai - 23143

Looking forward to meeting you aswell

Jens Cornelissen - 23093

Hi everyone, some basic rules for engagement so this community is constructive and pleasant for everyone: - This community is…

Himanshu Sharma - 23093

Looking forward to meet industry peers and brands!

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