From Data to Human Stories: How Play is Revolutionizing Qualitative Research
From Data to Human Stories: How Play is Revolutionizing Qualitative Research A Qual360 NA Speaker Interview with Tasja Kirkwood, VP of Global Consumer Insights at …
Tag: qualitative research
Sustainability and the AI Revolution: How They’re Shaping UX Research
Sustainability and the AI Revolution: How They’re Shaping UX Research Exclusive Interview with Roger Rohatgi, Global Design Executive & Former Chief Design Officer at BP …
How LOTTE Wedel Meets Gen Z Expectations Through Consumer Research
How LOTTE Wedel Meets Gen Z Expectations Through Consumer Research A Qual360 EU Speaker Interview with Marta Tkaczyk, Market Research Coordinator at LOTTE Wedel Marta …
How Can Qualitative Researchers Leverage AI to Create Personas?
How Can Qualitative Researchers Leverage AI to Create Personas? A Qual360 EU Speaker Interview with Laurens Van der Hoeven, Insights Manager at Philips Laurens is …
One Size Doesn’t Fit All: Tailoring Consumer Insights Across Global Markets with AI
One Size Doesn’t Fit All: Tailoring Consumer Insights Across Global Markets with AI Insights from BoltChatAI Understanding local markets isn’t just an added bonus in …
Supercharged Innovation in the Insights Industry. Battle of the Titans: human versus machine
Supercharged Innovation in the Insights Industry Battle of the Titans: human versus machine Thomas Troch, Global Client Partner at Human8 Annelies Verhaeghe, Head of Platform …
Nestlé Insights Expert on Transforming Qualitative Insights into Business Impact
Nestlé Insights Expert on Transforming Qualitative Insights into Business Impact With over 15 years of experience in the consumer insights field spanning multiple geographies, Dhisana …
How Will Artificial Intelligence Integrate Consumer Insights Into Marketing and Business Operations in the Future?
How Will Artificial Intelligence Integrate Consumer Insights Into Marketing and Business Operations in the Future? Insights from MarketLogic In the ever-evolving landscape of marketing and …
Transformation of Consumer Research through Video Intelligence
Transformation of Consumer Research through Video Intelligence Insights from Convosight The COVID era revolutionized social media consumption, with users spending 6+ hours daily online, 70% …
What is the Future of Qualitative Research? Exploring Human-Centered Insights with Capital.com
What is the Future of Qualitative Research? Exploring Human-Centered Insights with Capital.com Interview with Qual360 Europe speaker – Serenella Bardeggia, Director of Research at Capital.com …