Why qualitative UX research is one of the best use cases for AI
Why qualitative UX research is one of the best use cases for AI A white paper from Knit There are probably hundreds of use cases …
Tag: qualitative research
The State of Client Engagement in Digital Qualitative Research: A 2025 Perspective
The State of Client Engagement in Digital Qualitative Research: A 2025 Perspective A White Paper from Sago Over the last couple of years, the insights …
5 Things to Ask Your Market Research Supplier (Especially When AI is Involved)
5 Things to Ask Your Market Research Supplier (Especially When AI is Involved) A White Paper from Bolt Insight The world of market research is …
From Data to Human Stories: How Play is Revolutionizing Qualitative Research
From Data to Human Stories: How Play is Revolutionizing Qualitative Research A Qual360 NA Speaker Interview with Tasja Kirkwood, VP of Global Consumer Insights at …
Sustainability and the AI Revolution: How They’re Shaping UX Research
Sustainability and the AI Revolution: How They’re Shaping UX Research Exclusive Interview with Roger Rohatgi, Global Design Executive & Former Chief Design Officer at BP …
How LOTTE Wedel Meets Gen Z Expectations Through Consumer Research
How LOTTE Wedel Meets Gen Z Expectations Through Consumer Research A Qual360 EU Speaker Interview with Marta Tkaczyk, Market Research Coordinator at LOTTE Wedel Marta …
How Can Qualitative Researchers Leverage AI to Create Personas?
How Can Qualitative Researchers Leverage AI to Create Personas? A Qual360 EU Speaker Interview with Laurens Van der Hoeven, Insights Manager at Philips Laurens is …
One Size Doesn’t Fit All: Tailoring Consumer Insights Across Global Markets with AI
One Size Doesn’t Fit All: Tailoring Consumer Insights Across Global Markets with AI Insights from BoltChatAI Understanding local markets isn’t just an added bonus in …
Supercharged Innovation in the Insights Industry. Battle of the Titans: human versus machine
Supercharged Innovation in the Insights Industry Battle of the Titans: human versus machine Thomas Troch, Global Client Partner at Human8 Annelies Verhaeghe, Head of Platform …
Nestlé Insights Expert on Transforming Qualitative Insights into Business Impact
Nestlé Insights Expert on Transforming Qualitative Insights into Business Impact With over 15 years of experience in the consumer insights field spanning multiple geographies, Dhisana …