The Rise of Conversational AI in Market Research
The Rise of Conversational AI in Market Research In a world where instant responses and personalised experiences are the norm, traditional market research methods like …
Tag: qualitative research
Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina
Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina QUAL360 APAC Speaker Interview with Jan Bacani, Group Manager, Universal Robina In the lead-up …
Unlocking How Mercedes-Benz Leverages AI in Qualitative Research
QUAL360 APAC presentation highlight: Unlocking How Mercedes-Benz Leverages AI in Qualitative Research Discover how Mercedes leverages AI, specifically large language models (LLMs) in analyzing qualitative …
Leverage Social Media for Qualitative Market Research
In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data …
Qualitative360 North America Review – Part 2: A Digital Future
“Dude, where’s my Jetpack” asked Ross McLean, Co-Founder of Over The Shoulder – reminding the audience that while technology is developing fast, it will not …
2017 Qual360 North America – Post Conference Notes
For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event …
Qual360 Europe 2017 – Post Conference Notes
For those who attended our recent Qual360 Europe 2017 conference in Amsterdam. Thank you all for your support. We had an incredible event with record …
Across time (zones) and space: qualitative research in a Brussels “war room”, Chinese living rooms, and Kenya’s youth scene
If I left you with the impression in my last blog that Qual360 Europe was all about food, this may have been somewhat misleading. It …
7 Reflections and Predictions about Qual Research that you can take to the Bank in 2017
The points below are not only predictions for 2017 – they are shifts and groundswells that we are experiencing right now and will only accelerate …