2022 Global Market Research Conferences

Like every year, we have listed the most important consumer insight and market research conferences taking place in 2022. After a complete shift to virtual, the first organisers are starting to offer live or hybrid events in the second half of 2021. Check out the MRMW and Qual360 conferences in APAC and Europe for example.

The year 2020-2021 changed the world, and market research, as we know it. Now more than ever businesses need to adjust to a new reality and embrace change. New technologies, bold strategies and forward thinking will help pave the way out of the crisis. Important industry events like those organised by Merlien Institute help sharing the knowledge and spreading the news about innovative new approaches.

While the chance for large, trade show style events are very slim with participants not keen to expose themselves to big crowds, small and highly focused conferences are in the best position to switch back to face-to-face events quicker. The number of online events continues to grow with an increased acceptance of video based solutions around the world. On the other hand, the influx of free, marketing focused online conferences has led to a drop of quality and  conference fatigue by market researchers. The number of low quality, free marketing events has not helped the industry. Many of these events are likely to disappear again when participants move beyond a trial and error phase. In the long run professionally organised, specialised events will prevail. Organising a high quality conference takes more than a Zoom or Webex subscription and some smart marketing.

At the same time, the forced switch to online may also lead to some innovative new formats, initially in the form of hybrid events. Combining the best of both worlds may just be the future for market research and consumer insight conferences beyond 2022. Already producers and presenters are fully embracing the new creative options that video productions offer for online events.

Consumer Insight and Market Research Conferences 2022

January 12-13, 20222022 QRCA Annual ConferenceFULLY VIRTUAL
United States
January 19-21, 20222022 QRCA Annual ConferenceSan Diego, CAQRCA
February 8-9, 2022UX360 RESEARCH SUMMITVirtualMerlien Institute
February 9-10, 20222022 QRPharma Market Research Conference USANewark, New Jersey, USAPharma Market Research Conference
February 18-20, 20222022 AMA Winter Academic ConferenceLas Vegas, NV + Virtual AccommodationsAMA - American Marketing Association
MARCH 8-9, 2022QUAL360 North America 2022Washington DC Merlien Institute
APRIL 5-6,2022QUAL360 Europe 2022Berlin, GermanyMerlien Institute
April 6-9, 2022PAA 2022 Annual MeetingAtlanta, GeorgiaPAA - Population Association of America
APRIL 11-12, 20222022 Quirk's Event – ChicagoChicagoQuirk's
April 19-20, 2022IIeX 2022Austin, TXGreenbook
MAY 4-5, 20222022 Quirk's Event – LondonLondonQuirk's
MAY 10, 2022CIEX Data Insights SummitVirtualMerlien Institute
JUNE 15-16,2022MRMW North America 2022Atlanta, United StatesMerlien Institute
JULY 6-7, 2022MRMW Asia-Pacific 2022SingaporeMerlien Institute
SEPT 20-21, 2022MRMW Europe 2022BerlinMerlien Institute
NOV 8-9, 2022QUAL360 Asia-Pacific 2022SingaporeMerlien Institute

Merlien’s Consumer Insight and Market Research Conferences 2022

Virtually, hybrid or face-to-face, the global MRMW and Qual360 conference series are covering market research and consumer insights on a global scale. Taking place in Asia, North America and Europe every year since 2008 they bring together client side researchers, international agencies and innovative solution providers. Coming up next on MRMW and Qual360 editions are:

Qual360 North America to be held on March 8&9 in Washington D.C. (Face-to-Face)!

Qual360 Europe to be held on April 5&6 in Berlin (Face-to-Face)!

MRMW North America to be held on June 15&16 in Atlanta (Face-to-Face)!

MRMW Virtual to be held on July 6&7 (Virtual)!

linkfluence banner
Avatar photo

Hazel Loh

Hazel Loh is the Marketing and Partnership Manager at Merlien Institute. She has over 10 years of experience in the field of corporate events. She is directly involved in Strategic Partnerships, Content Management and Digital Marketing including Search Engine Optimization, Social Media Marketing and Email Marketing.

View all posts by Hazel Loh →

Leave a Reply

Your email address will not be published. Required fields are marked *