by Like every year, we have listed the most important consumer insight and market research conferences taking place in 2022. After a complete shift to virtual, the first organisers are starting to offer live or hybrid events in the second half of 2021. Check out the MRMW and Qual360 conferences in APAC and Europe for example.
The year 2020-2021 changed the world, and market research, as we know it. Now more than ever businesses need to adjust to a new reality and embrace change. New technologies, bold strategies and forward thinking will help pave the way out of the crisis. Important industry events like those organised by Merlien Institute help sharing the knowledge and spreading the news about innovative new approaches.
While the chance for large, trade show style events are very slim with participants not keen to expose themselves to big crowds, small and highly focused conferences are in the best position to switch back to face-to-face events quicker. The number of online events continues to grow with an increased acceptance of video based solutions around the world. On the other hand, the influx of free, marketing focused online conferences has led to a drop of quality and conference fatigue by market researchers. The number of low quality, free marketing events has not helped the industry. Many of these events are likely to disappear again when participants move beyond a trial and error phase. In the long run professionally organised, specialised events will prevail. Organising a high quality conference takes more than a Zoom or Webex subscription and some smart marketing.
At the same time, the forced switch to online may also lead to some innovative new formats, initially in the form of hybrid events. Combining the best of both worlds may just be the future for market research and consumer insight conferences beyond 2022. Already producers and presenters are fully embracing the new creative options that video productions offer for online events.
Consumer Insight and Market Research Conferences 2022
| Date | Event | Location | Organiser |
|---|---|---|---|
| January 12-13, 2022 | 2022 QRCA Annual Conference | FULLY VIRTUAL United States | QRCA |
| January 19-21, 2022 | 2022 QRCA Annual Conference | San Diego, CA | QRCA |
| February 8-9, 2022 | UX360 RESEARCH SUMMIT | Virtual | Merlien Institute |
| February 9-10, 2022 | 2022 QRPharma Market Research Conference USA | Newark, New Jersey, USA | Pharma Market Research Conference |
| February 18-20, 2022 | 2022 AMA Winter Academic Conference | Las Vegas, NV + Virtual Accommodations | AMA - American Marketing Association |
| MARCH 8-9, 2022 | QUAL360 North America 2022 | Washington DC | Merlien Institute |
| APRIL 5-6,2022 | QUAL360 Europe 2022 | Berlin, Germany | Merlien Institute |
| April 6-9, 2022 | PAA 2022 Annual Meeting | Atlanta, Georgia | PAA - Population Association of America |
| APRIL 11-12, 2022 | 2022 Quirk's Event – Chicago | Chicago | Quirk's |
| April 19-20, 2022 | IIeX 2022 | Austin, TX | Greenbook |
| MAY 4-5, 2022 | 2022 Quirk's Event – London | London | Quirk's |
| MAY 10, 2022 | CIEX Data Insights Summit | Virtual | Merlien Institute |
| JUNE 15-16,2022 | MRMW North America 2022 | Atlanta, United States | Merlien Institute |
| JULY 6-7, 2022 | MRMW Asia-Pacific 2022 | Singapore | Merlien Institute |
| SEPT 20-21, 2022 | MRMW Europe 2022 | Berlin | Merlien Institute |
| NOV 8-9, 2022 | QUAL360 Asia-Pacific 2022 | Singapore | Merlien Institute |
Merlien’s Consumer Insight and Market Research Conferences 2022
Virtually, hybrid or face-to-face, the global MRMW and Qual360 conference series are covering market research and consumer insights on a global scale. Taking place in Asia, North America and Europe every year since 2008 they bring together client side researchers, international agencies and innovative solution providers. Coming up next on MRMW and Qual360 editions are:
Qual360 North America to be held on March 8&9 in Washington D.C. (Face-to-Face)!
Qual360 Europe to be held on April 5&6 in Berlin (Face-to-Face)!
MRMW North America to be held on June 15&16 in Atlanta (Face-to-Face)!
MRMW Virtual to be held on July 6&7 (Virtual)!
