Driving commercial decisions at F1 by Combining Market Research with Data Analytics
2018 has been a great year for MRMW and I am super excited for MRMW 2019 Conference Series. The first MRMW conference in 2019 is going …
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MRMW Europe Warm Up Session with Nathan Axford
MRMW Europe is just a few days away and we’re really excited for it. The conference is all set to kick off on September 4-6 …
PepsiCo’s journey to build an insights organization of the future
Recently, I interviewed Madhumita Chakraborty, Associate Director Consumer Insights at PepsiCo, to speak about her session at MRMW Europe 2018 in Stockholm and to get her client-side perspective …
Leverage Crowdsourcing for Generating Actionable Insights
While crowdsourcing gained a lot of traction in the past as a great option for businesses seeking funds for growth and entrepreneurs seeking capital to …
MRMW Asia-Pacific 2018 Round-Up: Part 1
June 27, 2018 marked the 6th time Merlien Institute hosted its industry leading MRMW APAC conference in Singapore. 180 attendees explored advancements in market research …
Customer-Centric Innovation Through Digital Transformation
In this new digitally evolving world, things are changing at an unprecedented pace. Evolving consumer behavior, emerging technologies and increased competition from digital disruptors have …
The Rise of Digital Disruption with Millennial and Gen Z Consumers
In times of digital disruption, industries are experiencing three revolutions occurring with technology, a digital revolution, a mobile revolution and a social revolution. These three …
Insights Visualization: The Power of Infographics in Research
Visual storytelling is one of the hottest trends in research and insights. Visual display of data is useful for both quantitative and qualitative market research. …
QUAL360 Europe 2018: Scott Weiss of Babble Exploring The Ecology of UX
Combining the user experience research can prove to be more valuable as it can give you direction about how a product or solution should be …
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