Rediscovering (not only your) Humour for Market Research and Brand Messaging
Humour is a difficult territory for brands and one where they can easily go wrong. How can market research help getting the messaging right – …
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Combining Passive Data With Primary Research To Win Against Your Competition
Traditionally, research has relied almost solely on primary data collection methods. Forty years ago, most of this research was conducted face-to-face. By the mid-90s, most …
Turning organizations into insight-driven firms with Augmented Intelligence
“AI is created by humans to amplify human skills, not to replace them,” says Tanmay Bakshi, the youngest software developer and coder in the world. …
Qual’s future lies in helping brands to understand people on a true human level
Qual360 Europe is taking place in Amsterdam this May. In the run-up to the event we are talking to some of our speakers about their …
MRMW North America 2019: Pre-Conference Podcast Series (Part 1)
MRMW North America 2019 is just a few weeks away and we’re super excited for it especially after a successful MRMW event in Singapore. With the …
Instilling creativity and improvisation into qual research for (even) better results
QUAL360 North America 2019 will take place on 20th – 21st March in Washington D.C. An exclusive mix of speakers from international clients and leading …
Dow Jones fusing qual, quant and data to deliver new insights
Dow Jones wanted to address the gender imbalance that existed in its subscriber base, particularly for its two membership businesses WSJ & Barron’s. To do …
BMW leveraging on digital technologies to build stronger customer relationship
Social media and innovative communication technologies give brands increasing opportunities to listen to their customers about all aspects of their business, brands, products and services. …
Q&A with Ipsos, Kantar Insights and Lightspeed for MRMW APAC 2019
MRMW APAC 2019 will be happening on 20th – 21st February in Singapore. And amongst our key speakers from leading global and regional brands such as Formula …
The Rise of Automation in Segmentation to Gain Better Insights and Higher ROI
As much as we live in a connected world with the ubiquity of technology, we are also moving from mass marketing to hyper-personalisation to a …