Implicit mobile research can minimize response bias in Asian markets
Marketers are realizing that the rapidly changing digital landscape requires new methods to accurately assess how today’s consumers think and behave. To evoke everyday uses …
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Winners of 2017 MRMW Market Research Awards Announced
Merlien Institute has announced the winners of 2017 MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the market research industry …
Merlien Institute Advisory Board
Merlien’s global conferences are governed by the Merlien Institute Advisory Board. The board helps to set the strategy and content for individual events and also …
Is your brand the BFF of super consumers?
QUAL360 APAC 2016 is happening in less than 2 weeks and we are incredibly excited about the great cast of speakers sharing their ideas. I …
A story of 365 days’ resilience – A qualitative study on Indonesian consumption during downturn
Economic growth in Indonesia has fallen to the lowest level for almost five years, according to the latest data, but still having a stronger position …