Impacts of the global pandemic on the consumer insights function

[vc_column width=”1/2″]Date: June 6th, 2020
Time: 10:00 CET (Berlin time)

This webinar will report on a research study commissioned by the Merlien Institute. The study was carried out to understand the impacts of the global pandemic on the consumer insights function.

The webinar will discuss the findings and recommend steps on how brands can adapt their insights function in order to measure consumer behaviour and mitigate business risks through the use of new research methods and technologies.

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JASPER LIM, CEO, Merlien Institute
A hands-on CEO with extensive experience in developing successful B2B events and business publications. He is responsible for shaping the overall business strategies at Merlien.

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Author

Jens Cornelissen

Jens Cornelissen has been writing for over two decades – initially for general newspapers in his home country Germany. After receiving an MA degree in Communications, he joined a new media start-up in Amsterdam as consultant on new media technologies and country editor for two daily newsletters. In his current day job, Jens runs the global conference division for Merlien’s dedicated marketing research events. Jens is a trained journalist with a BA in Journalism from Westminster University in London and has authored several media industry reports and articles on mobile and media technology.

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