Effectively communicate with non-researchers through storytelling | Google
Global brands will be gathering at the MRMW North America 2022 conference on June 15-16 in Atlanta. Our speakers will share the latest trends and developments …
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Driving growth in Pepsico through multicultural empathy
Global brands will be gathering at the MRMW North America 2022 conference on June 15-16 in Atlanta. Our speakers will share the latest trends and …
Combining Technology and In-depth Qual to Improve OTT Experiences
Introduction The media and entertainment sector is going through dramatic changes. OTT platforms define a new way of life and content consumption patterns see a …
User-Centered Metrics at Google: Definition, Implementation, and Reporting
The Qual360 Europe 2021 conference is back as a hybrid event in person and online on October 20-21 in Berlin. As always, we are talking …
User-Centered Metrics at Google: Definition, Implementation, and Reporting
The Qual360 Europe 2021 conference is back as a hybrid event in person and online on October 20-21 in Berlin. As always, we are talking …
Facilitating engaging research conversations at scale with AI
RBC, Royal Bank of Canada, is Canada’s largest bank and market leader in the New Canadians market. RBC dedicates itself to insight-driven strategies to meet …
Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections
Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shopping via their …
Scaling up Qualitative Findings: The Hundred Voices Program at Colt
Recently, we had a chance to interview Noah Subhrasheel Roychowdhury, Global Head of Customer Intelligence at Colt. He told us about the COLT’s flagship program and …
Evaluating How Consumer Behaviour Changes in Restricted Environments
As part of our pre-conference interviews, we recently spoke with one of the speakers of QUAL360 EU 2020 Virtual, Josh Ayto, Strategic Insight Manager at Google. He told us …
Effective Insight Communication Remotely: Making Qual Insight Actionable
We are now only 2 months away from QUAL360 EUROPE, our first virtual event in 2021 that will bring together best minds in the qualitative research to …