Speaker Interview: Why it’s so important for PUMA to listen to its customers
PUMA is bridging the gap between brand positioning and storytelling through market research at MRMW EU 2023 MRMW: Without giving too much away – what …
Category: Consumer Insight
Why consumer centricity cannot be an afterthought anymore in 2023
In our series of pre-conference interviews we today speak with Barbara Schandl, Insights Lead at Mondelez International. Barbara will share her story of how to …
Avatars, the gateway to qualitative research in the metaverse
Qualitative research in the metaverse The metaverse is an emerging phenomenon that is steadily growing globally and promises to offer great opportunities in the near …
Disruption and Consolidation: Industry opportunities for the taking
Disruption and consolidation – two terms that are top of mind of most executives these days. Amongst a range of new and exciting speakers, Insight …
Market research stereotypes – true and false
Market research stereotypes: One of the questions we asked all our speakers at the upcoming Insight Extravaganza 2023 conference was to point out some true …
Three tips to boost global insights collaboration
When collaboration efforts go awry, it usually comes down to issues with communication. Professor of Management at George Mason University, Catherine Durnell Cramton, calls this …
Market research is dead. Conversation is the future.
Surveys are dying! Netflix. YouTube. Fortnite. Sleep. These all have a common purpose. They are all fighting for the same thing; Your time. The whole …
Tackle ‘New Disruptions’ in market research with Gojek
One of our most anticipated virtual events, the MRMW Virtual Summit 2022 will be gathering researchers from across Europe and Asia Pacific on July 6-7. Speakers …
The World needs a Crypto Consumer Barometer tracking | Allianz
One of our most anticipated virtual events, the MRMW Virtual Summit 2022 will be gathering researchers from across Europe and Asia Pacific on July 6-7. …
Building a foresight team and culture at Mars Wrigley
One of our most anticipated virtual events, the MRMW Virtual Summit 2022 will be gathering researchers across Europe and Asia Pacific on July 6-7. Speakers …