MRMW APAC 2019 – Post Conference Highlights
“I am not saying automation is bad. I am saying that for some purposes, there are limitations,” Evan Williams, Group Head of Research and Insights …
Tag: MRMW APAC 2019
Podcast: Use Data & Cutting Edge Technology To Derive Deep Consumer Insights For Clients
Recently, Padmanabhan Ramaswamy Cofounder & CEO of InsightzClub joined Asia Tech Podcast host Neville McKenzie in the ATP studio to share his journey of setting …
Podcast: How F1 Is Driven By Research And Data Analytics
Matt Roberts, Global Research Director for Formula One joins Graham D Brown on Asia Tech Podcast to share his story, his love for research and sports. He …
Q&A with Ipsos, Kantar Insights and Lightspeed for MRMW APAC 2019
MRMW APAC 2019 will be happening on 20th – 21st February in Singapore. And amongst our key speakers from leading global and regional brands such as Formula …
Is the Rise of In-House Do-It-Yourself Market Research the New Normal?
One of the biggest trends and developments the market research industry is undergoing is the rise of in-house do-it-yourself (DIY) research. There was a time …
Social Media Listening, More Than a Listening Tool
Consumers express their desires, opinions and frustrations online. But somehow brands are still experimenting with the methods from a decade ago and ignoring the amazing …
The Rise of Automation in Segmentation to Gain Better Insights and Higher ROI
As much as we live in a connected world with the ubiquity of technology, we are also moving from mass marketing to hyper-personalisation to a …