DAY 1
- Focus groups are dead! Long live focus groups! – Jigsaw Research
- Powerful co-creation through online communities – Kantar TNS
- Using video to bring research to life – Communicating and visualising results – Vox Pops International
- Cultural blunders – Maintaining brand’s heritage when entering a new market – Rabobank
- Aha! Firing up stakeholder egagement through hybrid qualitative research – HappyThinkingPeople & Godfrey Phillips
- Is your brand the super consumer’s BFF – OCBC Bank & Nielsen
- Un-Qualling the Qual – Unilever & Ipsos
- Enhancing business change – Using empathy to connect with consumers and meaningfully translate insights – Tata Teleservices, Harley-Davidson, General Mills & Fonterra
- Emerging affluents – Understanding the well educated, aspiring middle class 20-30 year olds – BAMM London
DAY 2
- Consumer Theatre – Using improvisation to unearth big ideas – Firefly Millward Brown
- Digital savvy qual – Expand your toolbox and stay qualitative when going digital – Lego
- The future of online commerce – A Chinese perspective – concept m research + consulting
- Technology meets the cultural subconsious – Quantum Consumer Solutions
- The quality of numbers – Using qual metrics to improve your KPIs and meet customer needs – Lenovo
- Recollection, repetition & reflection – Exploring brand experiences with the aid of Tarot cards – Intage JP & Tomoko Yoshida
- From design thinking to digital innovation – Qualitative and Big Data need each other – The NTF Group
- Things consumers don’t tell you about their omnichannel journeys – Brandscapes Worldwide
- Natural born killers – The natural “transformers”? – Hansa Research & Saregama India
